Babysitter GTM Strategy

Go-to-market planning and execution capabilities for product launches

install

source · Clone the upstream repo

git clone https://github.com/a5c-ai/babysitter

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/a5c-ai/babysitter "$T" && mkdir -p ~/.claude/skills && cp -r "$T/library/specializations/product-management/skills/gtm-strategy" ~/.claude/skills/a5c-ai-babysitter-gtm-strategy && rm -rf "$T"

manifest: library/specializations/product-management/skills/gtm-strategy/SKILL.md

GTM Strategy Skill

Overview

Specialized skill for go-to-market planning and execution capabilities. Enables product teams to plan effective launches, develop messaging, and coordinate cross-functional GTM activities.

Capabilities

Launch Planning

Generate launch tier recommendations (T1/T2/T3)
Create launch timeline milestones
Build launch checklist templates
Define launch success metrics
Plan phased rollout strategies

Messaging and Positioning

Create messaging frameworks and positioning
Develop value proposition statements
Generate competitive differentiation points
Create audience-specific messaging variants
Build elevator pitch templates

Channel Strategy

Build channel strategy recommendations
Identify optimal launch channels
Create channel-specific content plans
Define channel success metrics

Sales Enablement

Generate sales enablement materials structure
Create competitive battlecard frameworks
Build objection handling guides
Develop pricing talk tracks
Create demo flow recommendations

Target Processes

This skill integrates with the following processes:

```
product-launch-gtm.js
```
- Primary GTM planning and execution
```
competitive-analysis.js
```
- Competitive positioning for launches
```
beta-program.js
```
- Beta-to-GA transition planning
```
stakeholder-alignment.js
```
- Launch communication coordination

Input Schema

{
  "type": "object",
  "properties": {
    "product": {
      "type": "object",
      "properties": {
        "name": { "type": "string" },
        "description": { "type": "string" },
        "targetAudience": { "type": "array", "items": { "type": "string" } },
        "valueProposition": { "type": "string" },
        "keyFeatures": { "type": "array", "items": { "type": "string" } }
      }
    },
    "launchType": {
      "type": "string",
      "enum": ["new-product", "major-release", "feature-launch", "market-expansion"],
      "description": "Type of launch"
    },
    "launchTier": {
      "type": "string",
      "enum": ["T1", "T2", "T3"],
      "description": "Launch tier (T1=major, T2=medium, T3=minor)"
    },
    "targetDate": {
      "type": "string",
      "format": "date",
      "description": "Target launch date"
    },
    "competitiveContext": {
      "type": "object",
      "description": "Competitive landscape information"
    }
  },
  "required": ["product", "launchType"]
}

Output Schema

{
  "type": "object",
  "properties": {
    "launchPlan": {
      "type": "object",
      "properties": {
        "tier": { "type": "string" },
        "timeline": { "type": "array", "items": { "type": "object" } },
        "milestones": { "type": "array", "items": { "type": "object" } },
        "checklist": { "type": "array", "items": { "type": "string" } }
      }
    },
    "messaging": {
      "type": "object",
      "properties": {
        "positioning": { "type": "string" },
        "valueProposition": { "type": "string" },
        "keyMessages": { "type": "array", "items": { "type": "string" } },
        "audienceVariants": { "type": "object" }
      }
    },
    "channelStrategy": {
      "type": "object",
      "properties": {
        "primaryChannels": { "type": "array", "items": { "type": "string" } },
        "contentPlan": { "type": "object" },
        "metrics": { "type": "object" }
      }
    },
    "salesEnablement": {
      "type": "object",
      "properties": {
        "battlecard": { "type": "object" },
        "objectionHandling": { "type": "array", "items": { "type": "object" } },
        "talkTracks": { "type": "array", "items": { "type": "object" } }
      }
    },
    "successMetrics": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "metric": { "type": "string" },
          "target": { "type": "string" },
          "timeframe": { "type": "string" }
        }
      }
    }
  }
}

Usage Example

const gtmPlan = await executeSkill('gtm-strategy', {
  product: {
    name: 'Advanced Analytics Suite',
    description: 'Enterprise analytics platform with AI-powered insights',
    targetAudience: ['Data Analysts', 'Business Intelligence Teams', 'C-Suite'],
    valueProposition: 'Get actionable insights 10x faster with AI-powered analytics',
    keyFeatures: ['Natural language queries', 'Automated insights', 'Real-time dashboards']
  },
  launchType: 'major-release',
  launchTier: 'T1',
  targetDate: '2026-03-15'
});

Dependencies

Marketing frameworks
Channel templates
Sales enablement templates