Marketplace competitor-analysis

Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.

install

source · Clone the upstream repo

git clone https://github.com/aiskillstore/marketplace

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/aiskillstore/marketplace "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/cleanexpo/competitor-analysis" ~/.claude/skills/aiskillstore-marketplace-competitor-analysis && rm -rf "$T"

manifest: skills/cleanexpo/competitor-analysis/SKILL.md

Competitor Analysis Skill

Purpose

Analyze top competitors page-by-page to understand their structure, messaging, and features for gap analysis.

Analysis Framework

Pages to Analyze

Homepage - First impression, main value prop
About - Story, team, credentials
Services/Products - Offering structure
Pricing - Pricing model and presentation
Contact - Conversion points
Blog/Resources - Content strategy

Per-Page Breakdown

For each page, extract:

1. Section Structure

Order of sections from top to bottom:

Hero
Problem statement
Value propositions
Social proof
Process/How it works
Pricing teaser
FAQ
CTA

2. Headlines & Subheadlines

Capture the exact wording used:

Main headlines
Section headlines
Supporting copy

3. Trust Signals

What builds credibility:

Review counts
Star ratings
Certifications
Logos (clients, partners)
Awards
Guarantees

4. CTAs

Call-to-action patterns:

Button text
Placement
Urgency language
Form fields

5. Unique Features

What they have that others don't:

Interactive tools
Calculators
Chat widgets
Video content
Custom features

Competitor Ranking

National Leader

Highest authority sites
Largest market share
Reference for industry best practices

Regional Top

Strong in specific markets
May have niche advantages

Local Competitor

Direct competition in service area
Similar size and offering

Emerging

New entrants with interesting approaches
Potential disruptors

Gap Analysis Output

After analyzing competitors, identify:

Missing Features - What do they have that we don't?
Missing Trust Signals - What credibility markers are we lacking?
Messaging Gaps - What are they saying that we're not?
Recommendations - Prioritized action items

When to Use

Before website redesign
When entering new market
For quarterly competitive review
Before pricing changes
When creating new pages

Integration Points

```
src/lib/agents/competitor-analyzer.ts
```
- Main agent
```
competitor_analysis
```
table - Storage
ConversionCopywritingEngine - Consumer

Output Format

{
  "competitor": "Competitor Name",
  "url": "https://competitor.com",
  "rank": "national_leader",
  "page_structures": {
    "homepage": {
      "sections": [...],
      "headlines": [...],
      "ctas": [...]
    }
  },
  "unique_features": [...],
  "trust_signals": [...],
  "messaging_patterns": {...}
}

Quality Rules

Analyze, don't copy - Learn patterns, don't plagiarize
Focus on structure - Why it works, not just what it is
Date your analysis - Websites change frequently
Note what's missing - Gaps are opportunities
Prioritize insights - Not everything matters equally