Outreach Sequencer — Multi-Step Personalized Campaigns

Design, schedule, and execute multi-step outreach sequences across LinkedIn and email. Each message is personalized per lead using their profile data from DuckDB.

Sequence Templates

Template 1: LinkedIn Connection + Message

Day 0: Send LinkedIn connection request (with note)
Day 1: If accepted → Send intro message
Day 3: If no reply → Follow-up message
Day 7: If no reply → Break-up / value-add message

Template 2: Cold Email Sequence

Day 0: Initial cold email
Day 3: Follow-up (reply to original thread)
Day 7: Value-add email (case study, resource)
Day 14: Break-up email ("closing the loop")

Template 3: Multi-Channel

Day 0: LinkedIn connection request
Day 2: Cold email (if not connected on LinkedIn)
Day 4: LinkedIn message (if connected) OR email follow-up
Day 7: Final touch (whichever channel they engaged on)

Personalization Engine

Each message is generated per-lead using their DuckDB profile data. Use these variables:

{first_name}

{company}

{title}

{mutual}

{trigger}

{value_prop}

{pain_point}

Personalization Rules

• Never use generic openers like "I hope this finds you well"
• Reference something specific: recent post, company news, shared background
• Keep LinkedIn messages under 300 chars (connection note limit)
• Keep cold emails under 150 words (respect attention)
• Vary language across leads — don't send identical messages to people at the same company
• Match tone to seniority: C-suite gets concise/strategic, ICs get technical/peer-level

Message Generation Pattern

1. Read lead profile from DuckDB
2. Identify personalization hooks:
   - Shared background (school, company, location)
   - Recent company news (web search if needed)
   - Role-specific pain points
3. Select message template for sequence step
4. Generate personalized message
5. Store message + status in DuckDB

Execution

LinkedIn Messages (via Browser)

browser → open LinkedIn messaging
browser → search for recipient
browser → open conversation
browser → type personalized message
browser → send
→ Update DuckDB status: "Sent"

Email (via gog CLI)

gog gmail send \
  --to "{email}" \
  --subject "{subject}" \
  --body "{personalized_body}" \
  --account patrick@candlefish.ai

For follow-ups (reply to thread):

gog gmail reply \
  --thread-id "{thread_id}" \
  --body "{follow_up_body}"

Sequence Status Tracking

Track in DuckDB with these status fields:

-- Find leads due for next sequence step
SELECT "Name", "Email", "Outreach Status", "Sequence Step", "Next Outreach"
FROM v_leads
WHERE "Outreach Status" = 'Sent'
  AND "Reply Received" = false
  AND "Next Outreach" <= CURRENT_DATE
ORDER BY "Next Outreach";

Cron Integration

Set up automated sequence execution:

Schedule: Every 2 hours during business hours (9am-5pm Mon-Fri)
Action:
1. Query leads due for next step
2. For each due lead:
   a. Generate personalized message for their current step
   b. Send via appropriate channel
   c. Update status + advance step
   d. Set next outreach date
3. Report: "Sent 12 messages (8 LinkedIn, 4 email). 3 replies received."

Cron Job Setup (for OpenClaw)

{
  "name": "Outreach Sequencer",
  "schedule": { "kind": "cron", "expr": "0 9,11,13,15 * * 1-5", "tz": "America/Denver" },
  "sessionTarget": "isolated",
  "payload": {
    "kind": "agentTurn",
    "message": "Run outreach sequence check. Query DuckDB for leads with Next Outreach <= today. Send personalized messages for their current sequence step. Update statuses. Report results.",
    "timeoutSeconds": 300
  }
}

Safety & Compliance

• Daily send limits: Max 50 LinkedIn connection requests/day, 100 messages/day
• Email limits: Max 100 cold emails/day (avoid spam flags)
• Opt-out handling: If someone replies "not interested" / "unsubscribe", immediately set status to "Opted Out" and never contact again
• Bounce handling: If email bounces, mark as "Bounced" and try alternate email patterns
• CAN-SPAM compliance: Include sender identity, physical address option, and opt-out mechanism in emails
• LinkedIn ToS: Keep connection notes professional, don't spam InMails
• Cool-down: If a lead hasn't replied after full sequence, wait 90 days before any re-engagement

Analytics

After each sequence run, track:

Active Sequences: 85 leads
├── Step 1 (Initial): 20 leads
├── Step 2 (Follow-up): 35 leads
├── Step 3 (Value-add): 18 leads
├── Step 4 (Break-up): 12 leads
│
Outcomes:
├── Replied: 23 (27% reply rate)
├── Converted: 8 (9.4% conversion)
├── Opted Out: 3 (3.5%)
├── Bounced: 2 (2.4%)
└── No Response (completed): 15 (17.6%)