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Skills sw-popup-cro

Popup CRO Skill

install
source · Clone the upstream repo
git clone https://github.com/openclaw/skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/amdf01-debug/sw-popup-cro" ~/.claude/skills/clawdbot-skills-sw-popup-cro && rm -rf "$T"
manifest: skills/amdf01-debug/sw-popup-cro/SKILL.md
source content

Popup CRO Skill

Trigger

Design high-converting popups — exit intent, scroll-triggered, timed.

Trigger phrases: "popup design", "exit intent popup", "email capture popup", "popup copy", "popup strategy"

Popup Types

Exit Intent

  • Trigger: mouse moves toward browser close/back
  • Use for: lead capture, discount offer, content upgrade
  • Conversion rate benchmark: 2-4%

Scroll-Triggered

  • Trigger: user scrolls past X% of page
  • Use for: content upgrades, newsletter signup
  • Recommended trigger: 50-70% scroll depth

Timed

  • Trigger: X seconds on page
  • Use for: announcements, special offers
  • Recommended delay: 30-60 seconds

Click-Triggered

  • Trigger: user clicks specific element
  • Use for: content upgrades, gated resources
  • Highest quality leads — they opted in voluntarily

Design Rules

  • One clear CTA. One offer. One action.
  • Easy to close (visible X, click outside to dismiss)
  • Mobile: use bottom bar instead of overlay popup
  • Frequency: max once per session, or once per 7 days
  • Copy: headline (5-8 words) + 1-2 lines of value prop + CTA button
  • Never interrupt a conversion flow with a popup

Output

Complete popup specification: trigger rules, copy (headline + body + CTA), design guidance, targeting rules, frequency caps.