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claude-code

Claude-code-marketing-skills landing-page-review

CRO review of a landing page with specific conversion recommendations

install
source · Clone the upstream repo
git clone https://github.com/cognyai/claude-code-marketing-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/cognyai/claude-code-marketing-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/landing-page-review" ~/.claude/skills/cognyai-claude-code-marketing-skills-landing-page-review && rm -rf "$T"
manifest: skills/landing-page-review/SKILL.md
source content

Landing Page Review

Analyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.

Usage

/landing-page-review example.com/pricing
— review the given page

Steps

1. Fetch and analyze the page

Use WebFetch to load the URL. Extract:

  • Headline and subheadline text
  • CTA buttons (text, placement, count)
  • Value proposition clarity
  • Above-the-fold content
  • Page structure (sections, flow)

2. Evaluate messaging

Score each element:

  • Headline clarity (1-10): Does it immediately communicate what you get?
  • Value prop specificity (1-10): Numbers > vague claims
  • CTA strength (1-10): Action-oriented, specific, visible
  • Social proof (1-10): Testimonials, logos, stats
  • Urgency/scarcity (1-10): Reason to act now

3. Check trust signals

Look for:

  • Customer logos or testimonials
  • Security badges / certifications
  • Pricing transparency
  • Contact information
  • Privacy policy / terms links
  • Case studies or results

4. Analyze form/CTA friction

If there's a form:

  • Number of fields (fewer = higher conversion)
  • Field labels and placeholder text
  • Submit button text (specific > generic)
  • Error handling
  • Privacy reassurance near form

5. Mobile assessment

Check:

  • Mobile viewport optimization
  • Touch target sizes
  • Content readability on small screens
  • CTA visibility without scrolling

6. Competitive comparison

WebSearch for 2-3 competitors and briefly compare:

  • How do their landing pages differ?
  • What trust signals do they use?
  • How is their CTA different?

7. Report

Landing Page Review: [URL]
Conversion Score: X/100

Messaging: X/30
- Headline: [score] — [specific feedback]
- Value prop: [score] — [specific feedback]
- CTA: [score] — [specific feedback]

Trust: X/30
- Social proof: [score]
- Credibility signals: [score]
- Transparency: [score]

UX: X/20
- Form friction: [score]
- Mobile: [score]
- Load speed: [score]

Differentiation: X/20
- vs [Competitor 1]: [comparison]
- vs [Competitor 2]: [comparison]

Top 5 Changes (in priority order):
1. [Specific change with expected impact]
2. ...
3. ...
4. ...
5. ...