✍️ Blog Post — Writing SEO-optimized blog post...

Produces a complete, publish-ready blog post with SEO metadata, structured sections, readability optimization, and internal linking suggestions.

Activation

When this skill activates, output:

✍️ Blog Post — Gathering topic and audience details...

Then execute the protocol below.

Context	Status
User says "write blog post" or "blog post about"	ACTIVE
User says "write article" or "create blog" or "write post"	ACTIVE
Creating long-form content for a website or publication	ACTIVE
Writing landing page copy (short-form, conversion-focused)	DORMANT — use landing-page-copy
Writing email content	DORMANT — use email-sequence
Writing social media posts	DORMANT

Anti-patterns

Trap	Reality Check
"Write about everything related to the topic"	Focus on one angle. Broad posts rank for nothing. Narrow posts rank for one keyword.
"The intro should provide context"	The intro should hook. Context bores. Open with a bold claim, stat, or question.
"Longer is better for SEO"	Comprehensive beats long. 1,500 focused words outrank 3,000 padded words.
"Stuff the keyword everywhere"	Use the keyword naturally 3-5 times. Search engines penalize stuffing. Readers hate it.
"Anyone who finds it will read it"	You have 3 seconds. If the title and intro don't hook them, the rest doesn't matter.

Protocol

Step 1: Gather Topic Details

If the user hasn't provided details, ask:

I need a few details for the blog post:

1. Topic — what's this post about?
2. Target audience — who are you writing for? (developers, business owners, beginners, etc.)
3. Target keyword — what search term should this rank for?
4. Tone — casual/conversational, professional, technical, inspirational?
5. Desired length — short (800 words), standard (1,200-1,500), long-form (2,000+)?

If the user provides partial info, infer what you can and ask only for what's missing.

Step 2: Research and Outline

Before writing, build a structured outline:

1. Identify 3-5 key points the post must cover
2. Find supporting data — statistics, examples, or case studies that strengthen each point
3. Note counterarguments — addressing objections builds credibility
4. Determine the unique angle — what perspective makes this post different from the top 10 results?

Outline template:

## Outline

**Angle:** [What makes this post different]
**Target keyword:** [primary keyword]
**Secondary keywords:** [2-3 related terms]

1. Hook intro — [opening strategy: bold claim / stat / question / story]
2. [Section H2] — [key point + supporting evidence]
3. [Section H2] — [key point + supporting evidence]
4. [Section H2] — [key point + supporting evidence]
5. [Section H2] — [key point + counterargument addressed]
6. Actionable takeaways — [summary of what to do next]
7. CTA conclusion — [what you want the reader to do]

Present the outline for user approval before writing the full post.

Step 3: Write SEO Metadata

**Title:** [60 characters max — include target keyword, power word, specific benefit]
**Meta description:** [155 characters max — summarize the value, include keyword, end with implicit CTA]
**URL slug:** [target-keyword-in-slug — lowercase, hyphens, no filler words]

Title formula options:

• Number + Adjective + Keyword + Promise: "7 Proven Ways to [Keyword] Without [Pain Point]"
• How to + Keyword + Benefit: "How to [Keyword]: A Step-by-Step Guide for [Audience]"
• Question format: "Why Does [Keyword] Matter? [Provocative Answer]"
• Contrarian: "[Common Belief] Is Wrong. Here's What [Keyword] Actually Means"

Title rules:

• Include target keyword within the first 40 characters
• Use a power word (proven, essential, complete, ultimate, simple)
• Promise a specific outcome (not vague "improve")
• Max 60 characters to avoid Google truncation

Meta description rules:

• Include target keyword naturally
• Summarize the unique value of this post
• Create curiosity or promise a benefit
• Max 155 characters to avoid truncation

Step 4: Write the Post

Intro (100-150 words)

The intro must accomplish three things in three paragraphs (or fewer):

1. Hook — bold claim, surprising stat, relatable pain point, or provocative question
2. Relevance — why this matters to the reader right now
3. Promise — what they'll know or be able to do after reading

[Hook sentence — bold claim or surprising stat]

[1-2 sentences connecting to reader's situation]

[Promise: "In this post, you'll learn..." or "Here's exactly how to..."]

Do NOT:

• Start with "In today's fast-paced world..." or any throat-clearing
• Define the obvious ("What is marketing?")
• Summarize the entire post upfront (that's what the outline is for)

Body Sections (3-5 H2 sections)

Each section follows this structure:

## [H2: Keyword-rich, benefit-oriented heading]

[Opening sentence that states the section's key point]

[Supporting evidence: stat, example, case study, or expert quote]

[Practical explanation — how this applies to the reader]

[Specific example or actionable step]

> [Optional: pull quote or callout box with key insight]

[Transition sentence leading to the next section]

Body writing rules:

• Paragraphs: max 3-4 sentences each (walls of text kill readability)
• Sentences: vary length — mix short punchy sentences with longer explanatory ones
• Use H3 subheadings to break up sections longer than 300 words
• Include the target keyword in at least 2 H2 headings (naturally, not forced)
• Use bullet points or numbered lists for any set of 3+ items
• Bold key phrases for scanners (most readers scan before deciding to read)

Readability Targets

Metric	Target	Why
Flesch-Kincaid Grade	8 or below	Accessible to 80% of readers
Sentence length	Average 15-20 words	Longer sentences lose readers
Paragraph length	Max 3-4 sentences	Short paragraphs feel faster
Passive voice	Below 10%	Active voice is direct and clear
Adverb usage	Minimal	"Ran quickly" loses to "sprinted"
Jargon	Define or avoid	Unless audience is technical

Step 5: Write Conclusion and CTA

## [Takeaway heading — not "Conclusion"]

[Summarize the 3 most important points in 2-3 sentences]

[Restate the benefit: what the reader can now do]

**[CTA — what you want them to do next:]**
- Subscribe/newsletter: "Get [topic] tips weekly — subscribe below"
- Product: "Try [product] free — [link]"
- Share: "Found this useful? Share it with your team"
- Next post: "Read next: [related post title]"
- Comment: "What's your experience with [topic]? Drop a comment"

Step 6: Add Internal Linking Suggestions

## Internal Linking Opportunities

| Anchor Text | Link To | Location in Post |
|-------------|---------|-----------------|
| "[related concept]" | /blog/[related-post-slug] | Section 2, paragraph 3 |
| "[tool or feature mentioned]" | /features/[feature-page] | Section 4, paragraph 1 |
| "[previous post reference]" | /blog/[previous-post-slug] | Conclusion |

**External links (for credibility):**
| Anchor Text | Link To | Rationale |
|-------------|---------|-----------|
| "[stat source]" | [authoritative source URL] | Backs up claim in Section 1 |
| "[expert quote source]" | [source URL] | Attribution |

Linking rules:

• 2-4 internal links per 1,000 words (to existing site content)
• 1-2 external links to authoritative sources (studies, reports, official docs)
• Anchor text should be descriptive, not "click here"
• Open external links in new tab

Step 7: Add Image Suggestions

## Image Placements

| Position | Image Concept | Alt Text | Purpose |
|----------|--------------|----------|---------|
| After intro | [Relevant hero image or infographic] | "[Descriptive alt text with keyword]" | Visual hook |
| Section 2 | [Screenshot, diagram, or example] | "[Descriptive alt text]" | Illustrate concept |
| Section 4 | [Chart, comparison, or data visualization] | "[Descriptive alt text]" | Support data point |
| Before CTA | [Product shot or action image] | "[Descriptive alt text]" | Reinforce CTA |

Image rules:

• Alt text is descriptive (for accessibility), not keyword-stuffed
• Include target keyword in hero image alt text (once, naturally)
• Suggest image type (photo, screenshot, infographic, chart) not specific images
• One image per 300-500 words keeps readers engaged

Step 8: Assemble and Output

Output the complete blog post in clean markdown:

---
title: "[SEO title]"
description: "[Meta description]"
date: YYYY-MM-DD
author: "[Author]"
tags: ["keyword1", "keyword2", "keyword3"]
image: "/blog/[slug]/hero.jpg"
---

# [Post Title]

[Full post content with H2 sections, formatting, links]

Output summary:

✍️ Blog Post — Complete

Title: [title] ([character count] chars)
Meta description: [description] ([character count] chars)
Target keyword: [keyword]
Word count: [count]
Sections: [count] H2s, [count] H3s
Reading time: ~[count] minutes
Readability: Flesch-Kincaid Grade [score]

SEO checklist:
  ✅ Keyword in title (first 40 chars)
  ✅ Keyword in meta description
  ✅ Keyword in 2+ H2 headings
  ✅ Keyword in first 100 words
  ✅ Internal links: [count]
  ✅ External links: [count]
  ✅ Image alt text with keyword: [count]

Next steps:
1. Review and add personal voice/anecdotes
2. Source or create images for suggested placements
3. Add internal links to existing content
4. Publish and submit to Google Search Console

Level History

• Lv.1 — Base: Topic gathering, research/outline, SEO metadata (title 60 chars, meta 155 chars), structured sections with H2s, readability targets (Flesch-Kincaid grade 8), internal/external linking, image suggestions with alt text, publish-ready markdown output. (Origin: MemStack Pro v3.2, Mar 2026)