📍 Local SEO — Optimizing for local search and map visibility...

Evaluates Google Business Profile, NAP consistency, local schema markup, location pages, citations, and review management — producing an actionable local SEO scorecard.

Activation

When this skill activates, output:

📍 Local SEO — Checking local search presence and consistency...

Then execute the protocol below.

Anti-patterns

Protocol

Step 1: Check Google Business Profile

Verify the GBP listing is optimized:

GBP optimization checklist:

GBP health indicators:

Step 2: Verify NAP Consistency

NAP (Name, Address, Phone) must be identical everywhere:

# Check website for NAP occurrences
grep -rn "address\|phone\|tel:\|street\|suite\|zip\|postal" --include="*.tsx" --include="*.jsx" --include="*.html" --include="*.json" . | grep -v node_modules

NAP consistency audit:

Common NAP inconsistencies:

Step 3: Check Local Schema Markup

# Search for LocalBusiness schema
grep -rn "LocalBusiness\|PostalAddress\|GeoCoordinates\|openingHours" --include="*.tsx" --include="*.jsx" --include="*.html" . | grep -v node_modules

Required LocalBusiness schema:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "description": "[Business description]",
  "url": "https://[domain]",
  "telephone": "[phone]",
  "email": "[email]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[street]",
    "addressLocality": "[city]",
    "addressRegion": "[state]",
    "postalCode": "[zip]",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[lat]",
    "longitude": "[lng]"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "image": "https://[domain]/images/storefront.jpg",
  "priceRange": "$$",
  "sameAs": [
    "https://facebook.com/[page]",
    "https://yelp.com/biz/[listing]"
  ]
}

Use the most specific

@type

Restaurant

LegalService

Attorney

Dentist

RealEstateAgent

AutoRepair

LocalBusiness

Step 4: Verify Location Pages

For businesses serving multiple locations:

# Check for location pages
find app/ pages/ -path "*location*" -o -path "*city*" -o -path "*area*" 2>/dev/null | grep -v node_modules

Location page requirements:

Red flags for location pages:

• ❌ Same content on every location page with only the city name swapped
• ❌ No actual presence in the claimed location
• ❌ Keyword-stuffed city names ("Austin plumber Austin TX plumbing Austin")
• ❌ Doorway pages that all redirect to the same main page

Step 5: Check Local Keyword Targeting

# Check for local keywords in titles and headings
grep -rn "title:\|<h1\|<H1\|<h2\|<H2" --include="*.tsx" --include="*.jsx" --include="*.md" . | grep -v node_modules | head -20

Local keyword patterns:

Local keyword placement:

/locations/austin-tx

Step 6: Review Citations and Directories

Key citation sources to verify:

Tier 1 — Essential (verify first):

Tier 2 — Industry-specific:

Citation audit:

• Verify NAP is identical on every listing
• Remove duplicate listings on the same directory
• Claim unclaimed listings (competitors can edit them)
• Add missing listings for uncovered directories

Step 7: Check Review Management

# Check for review schema
grep -rn "Review\|AggregateRating\|ratingValue" --include="*.tsx" --include="*.jsx" . | grep -v node_modules

Review strategy checklist:

Review response templates:

Positive review response:

"Thank you [Name]! We're glad [specific detail they mentioned]. We appreciate your business and look forward to helping you again."

Negative review response:

"Thank you for your feedback, [Name]. We're sorry about [specific issue]. We'd like to make this right — please contact us at [email/phone] so we can resolve this for you."

Review rules:

• Never buy or fake reviews — Google detects and penalizes
• Don't offer incentives for reviews (violates most platform ToS)
• Respond within 24-48 hours
• Always address specific concerns in negative reviews
• Use the reviewer's name and reference specific details

Step 8: Output Local SEO Scorecard

📍 Local SEO — Scorecard Complete

Business: [name]
Location(s): [city/cities]
Overall local score: [X/100]

Category scores:
  Google Business Profile:  [X/10] — [summary]
  NAP consistency:          [X/10] — [count] inconsistencies found
  Local schema:             [X/10] — [present/missing]
  Location pages:           [X/10] — [count] pages, unique content check
  Local keywords:           [X/10] — [coverage summary]
  Citations/directories:    [X/10] — [count] verified, [count] missing
  Reviews:                  [X/10] — [count] reviews, [rating] avg

Priority action items:
  🔴 Critical:
    1. [e.g., "Claim unclaimed Google Business Profile"]
    2. [e.g., "Fix NAP inconsistency on Yelp listing"]
  🟠 High:
    3. [e.g., "Add LocalBusiness schema to homepage"]
    4. [e.g., "Create unique location pages for 3 service areas"]
  🟡 Medium:
    5. [e.g., "Add local keywords to title tags"]
    6. [e.g., "Submit to 5 missing citation directories"]
  🔵 Low:
    7. [e.g., "Implement review request email workflow"]

Next steps:
1. Fix all Critical items this week
2. Submit to missing citation directories
3. Set up review request workflow
4. Update GBP with weekly posts and fresh photos
5. Re-audit in 3 months

Level History

• Lv.1 — Base: Google Business Profile audit, NAP consistency verification, LocalBusiness schema generation, location page requirements, local keyword targeting, citation/directory audit, review management with response templates, scored local SEO output. (Origin: MemStack Pro v3.2, Mar 2026)