Awareness Analyzer

Use this skill to diagnose where a target audience sits on the problem awareness spectrum and market sophistication scale. This determines what type of copy will resonate.

When to Use

• Before writing any marketing copy
• When analyzing why existing copy isn't converting
• When entering a new market or targeting a new audience
• When competitors are winning with different messaging

Input Required

1. Product/Service Description: What you're selling and what problem it solves
2. Target Audience: Who you're trying to reach (developers, founders, enterprises, etc.)
3. Existing Copy (optional): Current marketing materials to analyze

Analysis Process

Step 1: Determine Problem Awareness Level

Ask these diagnostic questions:

Level	Diagnostic Question	If YES
Unaware	Does the audience not realize they have a problem?	Lead with symptoms
Problem Aware	Do they feel the pain but not know solutions exist?	Sell the solution outcome
Solution Aware	Do they know solutions exist but not your product?	Sell your unique mechanism
Product Aware	Do they know your product but haven't bought?	Sell proof and offers
Most Aware	Are they ready to buy, just need the right trigger?	Sell price/urgency

Step 2: Determine Market Sophistication

Stage	Market Signal	Strategy
1	Few competitors, novel category	Simple direct claim
2	Growing competition	Expand claim (faster, better, more)
3	Crowded market	Unique mechanism required
4	Claims exhausted	Escalate with proof
5	Market fatigue	Identity over features

Step 3: Generate Recommendations

Based on the diagnosis, provide:

1. Awareness Level: Which of the 5 levels the audience is at
2. Sophistication Stage: Which of the 5 stages the market is at
3. Messaging Strategy: Recommended approach for copy
4. Headlines for Each Level: Example headlines that would work at each awareness level
5. Red Flags: What NOT to do based on the diagnosis

Output Format

## Awareness Diagnosis

### Audience: [Target Audience]
### Product: [Product Name]

### Problem Awareness Level: [Level]
**Evidence**: [Why you determined this level]
**Implication**: [What this means for copy]

### Market Sophistication Stage: [Stage]
**Evidence**: [Market signals observed]
**Implication**: [What this means for differentiation]

### Recommended Messaging Strategy
[Specific recommendations based on diagnosis]

### Sample Headlines by Awareness Level

**For Unaware Audience:**
- [Symptom-focused headline]

**For Problem Aware Audience:**
- [Solution-focused headline]

**For Solution Aware Audience:**
- [Mechanism-focused headline]

**For Product Aware Audience:**
- [Proof-focused headline]

**For Most Aware Audience:**
- [Offer-focused headline]

### Red Flags to Avoid
- [What not to do based on this diagnosis]

Common Mistakes

1. Pitching mechanisms to unaware audiences: Don't mention "AI agents" or "RAG" to people who don't know they have a problem
2. Being generic in sophisticated markets: "Chat with AI" doesn't work anymore in Stage 4+ markets
3. Selling features to identity-driven buyers: Stage 5 markets need tribal belonging, not feature lists
4. Assuming your audience is Most Aware: Most audiences are Problem Aware or Solution Aware

Example Analysis

Product: AI coding assistant Audience: Enterprise developers

Diagnosis:

• Problem Awareness: Solution Aware - They know AI coding tools exist, have tried GitHub Copilot
• Market Sophistication: Stage 4 - Many competitors, claims exhausted

Strategy: Can't just say "AI that writes code" - need unique mechanism + proof

• Lead with: "The only AI that understands your entire codebase context"
• Support with: Enterprise logos, security certifications, integration proof