EasyPlatform copywriting

[IMPORTANT] Use

TaskCreate

to break ALL work into small tasks BEFORE starting — including tasks for each file read. This prevents context loss from long files. For simple tasks, AI MUST ATTENTION ask user whether to skip.

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Critical Thinking Mindset — Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence >80% to act. Anti-hallucination: Never present guess as fact — cite sources for every claim, admit uncertainty freely, self-check output for errors, cross-reference independently, stay skeptical of own confidence — certainty without evidence root of all hallucination.

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AI Mistake Prevention — Failure modes to avoid on every task:

• Check downstream references before deleting. Deleting components causes documentation and code staleness cascades. Map all referencing files before removal.
• Verify AI-generated content against actual code. AI hallucinates APIs, class names, and method signatures. Always grep to confirm existence before documenting or referencing.
• Trace full dependency chain after edits. Changing a definition misses downstream variables and consumers derived from it. Always trace the full chain.
• Trace ALL code paths when verifying correctness. Confirming code exists is not confirming it executes. Always trace early exits, error branches, and conditional skips — not just happy path.
• When debugging, ask "whose responsibility?" before fixing. Trace whether bug is in caller (wrong data) or callee (wrong handling). Fix at responsible layer — never patch symptom site.
• Assume existing values are intentional — ask WHY before changing. Before changing any constant, limit, flag, or pattern: read comments, check git blame, examine surrounding code.
• Verify ALL affected outputs, not just the first. Changes touching multiple stacks require verifying EVERY output. One green check is not all green checks.
• Holistic-first debugging — resist nearest-attention trap. When investigating any failure, list EVERY precondition first (config, env vars, DB names, endpoints, DI registrations, data preconditions), then verify each against evidence before forming any code-layer hypothesis.
• Surgical changes — apply the diff test. Bug fix: every changed line must trace directly to the bug. Don't restyle or improve adjacent code. Enhancement task: implement improvements AND announce them explicitly.
• Surface ambiguity before coding — don't pick silently. If request has multiple interpretations, present each with effort estimate and ask. Never assume all-records, file-based, or more complex path.

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Quick Summary

Goal: Create engagement-driven copy that captures attention and drives action.

Workflow:

1. Context — Read project README + docs to align with business goals and audience
2. Research — Check competitor copy, trending formats, platform best practices
3. Write — Lead with hook, use pattern interrupts, end with clear CTA
4. Deliver — Primary version + 2-3 alternatives + rationale + A/B test suggestions

Key Rules:

• Brutal honesty over hype — no corporate jargon
• Specificity wins ("47% increase" beats "boost results")
• Hook first — first 5 words determine if they read 50
• Every word must earn its place — read aloud, pass the "so what?" test

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Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).

Writing Principles

1. User-Centric: Write for the reader's benefit, not the brand's ego
2. Conversational: Write like texting a smart friend, not a press release
3. Scannable: Headline → Subheadline → Body → CTA. Each layer works standalone.
4. Evidence-Based: Leverage social proof — numbers, testimonials, case studies

Copy Frameworks

• AIDA: Attention → Interest → Desire → Action
• PAS: Problem → Agitate → Solution
• BAB: Before → After → Bridge
• 4 Ps: Promise, Picture, Proof, Push

Platform Guidelines

Platform	Key Rule
Twitter/X	First 140 chars critical. Avoid hashtags. Thread for stories.
LinkedIn	Professional but not boring. Story-driven. First 2 lines hook.
Landing Pages	Hero = promise outcome. Bullets = benefits not features.
Email	Subject = curiosity/urgency. Body = scannable. P.S. = reinforce CTA.

Output Format

1. Primary Version — Strongest recommendation
2. Alternative Versions — 2-3 variations testing different angles
3. Rationale — Why this approach works
4. A/B Test Suggestions — What to test if running experiments

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Closing Reminders

• MANDATORY IMPORTANT MUST ATTENTION break work into small todo tasks using

  TaskCreate

  BEFORE starting
• MANDATORY IMPORTANT MUST ATTENTION search codebase for 3+ similar patterns before creating new code
• MANDATORY IMPORTANT MUST ATTENTION cite

  file:line

  evidence for every claim (confidence >80% to act)
• MANDATORY IMPORTANT MUST ATTENTION add a final review todo task to verify work quality <!-- SYNC:critical-thinking-mindset:reminder -->
• MUST ATTENTION apply critical thinking — every claim needs traced proof, confidence >80% to act. Anti-hallucination: never present guess as fact. <!-- /SYNC:critical-thinking-mindset:reminder --> <!-- SYNC:ai-mistake-prevention:reminder -->
• MUST ATTENTION apply AI mistake prevention — holistic-first debugging, fix at responsible layer, surface ambiguity before coding, re-read files after compaction. <!-- /SYNC:ai-mistake-prevention:reminder -->