EasyPlatform market-analysis

[Research] Analyze market landscape: competitors, sizing (TAM/SAM/SOM), trends, SWOT, customer segments. Use for marketing or business evaluation.

install
source · Clone the upstream repo
git clone https://github.com/duc01226/EasyPlatform
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/duc01226/EasyPlatform "$T" && mkdir -p ~/.claude/skills && cp -r "$T/.claude/skills/market-analysis" ~/.claude/skills/duc01226-easyplatform-market-analysis && rm -rf "$T"
manifest: .claude/skills/market-analysis/SKILL.md
source content

[IMPORTANT] Use

TaskCreate
to break ALL work into small tasks BEFORE starting.

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Critical Thinking Mindset — Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence >80% to act. Anti-hallucination: Never present guess as fact — cite sources for every claim, admit uncertainty freely, self-check output for errors, cross-reference independently, stay skeptical of own confidence — certainty without evidence root of all hallucination.

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AI Mistake Prevention — Failure modes to avoid on every task:

  • Check downstream references before deleting. Deleting components causes documentation and code staleness cascades. Map all referencing files before removal.
  • Verify AI-generated content against actual code. AI hallucinates APIs, class names, and method signatures. Always grep to confirm existence before documenting or referencing.
  • Trace full dependency chain after edits. Changing a definition misses downstream variables and consumers derived from it. Always trace the full chain.
  • Trace ALL code paths when verifying correctness. Confirming code exists is not confirming it executes. Always trace early exits, error branches, and conditional skips — not just happy path.
  • When debugging, ask "whose responsibility?" before fixing. Trace whether bug is in caller (wrong data) or callee (wrong handling). Fix at responsible layer — never patch symptom site.
  • Assume existing values are intentional — ask WHY before changing. Before changing any constant, limit, flag, or pattern: read comments, check git blame, examine surrounding code.
  • Verify ALL affected outputs, not just the first. Changes touching multiple stacks require verifying EVERY output. One green check is not all green checks.
  • Holistic-first debugging — resist nearest-attention trap. When investigating any failure, list EVERY precondition first (config, env vars, DB names, endpoints, DI registrations, data preconditions), then verify each against evidence before forming any code-layer hypothesis.
  • Surgical changes — apply the diff test. Bug fix: every changed line must trace directly to the bug. Don't restyle or improve adjacent code. Enhancement task: implement improvements AND announce them explicitly.
  • Surface ambiguity before coding — don't pick silently. If request has multiple interpretations, present each with effort estimate and ask. Never assume all-records, file-based, or more complex path.
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Quick Summary

Goal: Analyze market landscape with competitive analysis, sizing, trends, SWOT, and customer segmentation.

Workflow:

  1. Define scope — Industry, geography, segment, timeframe
  2. Research competitors — WebSearch for players, positioning, strengths/weaknesses
  3. Size the market — TAM/SAM/SOM from industry reports
  4. Identify trends — Growth drivers, disruptions, regulatory changes
  5. SWOT analysis — Synthesize Strengths/Weaknesses/Opportunities/Threats
  6. Segment customers — Demographics, psychographics, jobs-to-be-done

Key Rules:

  • Prefer Tier 1-2 sources for market sizing
  • Every market size claim must cite source + methodology
  • SWOT items linked to evidence, not speculation

Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).

Market Analysis

Step 1: Define Market Scope

Clarify with user:

  • Industry/vertical — What market segment?
  • Geography — Global, regional, or local?
  • Timeframe — Current state? 3-year projection?
  • Focus — B2B, B2C, or both?

Step 2: Competitive Research

For each competitor (identify 5-10):

FieldSource
Company nameWebSearch
Positioning/taglineCompany website
Key productsProduct pages
Pricing modelPricing page or reports
StrengthsReviews, analyst reports
WeaknessesReviews, customer complaints
Market share (if available)Industry reports

Step 3: Market Sizing

Use Tier 1-2 sources (Gartner, Statista, IBISWorld, government data):

  • TAM (Total Addressable Market) — Maximum possible revenue if 100% market share
  • SAM (Serviceable Addressable Market) — Portion accessible given constraints
  • SOM (Serviceable Obtainable Market) — Realistic capture in 3 years

Every number must cite: source, year, methodology.

Step 4: Trend Analysis

Research and categorize:

  • Growth drivers — What's fueling market growth?
  • Disruptions — Technology shifts, new entrants, business model innovations
  • Regulatory — New laws, compliance requirements, policy changes
  • Consumer behavior — Changing preferences, demographics shifts

Step 5: SWOT Analysis

Each item must link to evidence:

CategoryItemEvidence
Strength{item}Source [N]
Weakness{item}Source [N]
Opportunity{item}Source [N]
Threat{item}Source [N]

Step 6: Customer Segmentation

For each segment:

  • Demographics — Age, role, income, company size
  • Psychographics — Values, pain points, aspirations
  • Behavior — Buying patterns, media consumption
  • Jobs-to-be-Done — What are they trying to accomplish?

Output

Market analysis is typically consumed by:

  • strategy-builder
    skill (marketing strategy)
  • business-evaluation
    skill (business viability)

Write findings to working file or inline with consuming skill's output.


Closing Reminders

  • IMPORTANT MUST ATTENTION break work into small todo tasks using
    TaskCreate
    BEFORE starting
  • IMPORTANT MUST ATTENTION search codebase for 3+ similar patterns before creating new code
  • IMPORTANT MUST ATTENTION cite
    file:line
    evidence for every claim (confidence >80% to act)
  • IMPORTANT MUST ATTENTION add a final review todo task to verify work quality <!-- SYNC:critical-thinking-mindset:reminder -->
  • MUST ATTENTION apply critical thinking — every claim needs traced proof, confidence >80% to act. Anti-hallucination: never present guess as fact. <!-- /SYNC:critical-thinking-mindset:reminder --> <!-- SYNC:ai-mistake-prevention:reminder -->
  • MUST ATTENTION apply AI mistake prevention — holistic-first debugging, fix at responsible layer, surface ambiguity before coding, re-read files after compaction. <!-- /SYNC:ai-mistake-prevention:reminder -->