EasyPlatform market-analysis
[Research] Analyze market landscape: competitors, sizing (TAM/SAM/SOM), trends, SWOT, customer segments. Use for marketing or business evaluation.
git clone https://github.com/duc01226/EasyPlatform
T=$(mktemp -d) && git clone --depth=1 https://github.com/duc01226/EasyPlatform "$T" && mkdir -p ~/.claude/skills && cp -r "$T/.claude/skills/market-analysis" ~/.claude/skills/duc01226-easyplatform-market-analysis && rm -rf "$T"
.claude/skills/market-analysis/SKILL.md<!-- SYNC:critical-thinking-mindset -->[IMPORTANT] Use
to break ALL work into small tasks BEFORE starting.TaskCreate
<!-- /SYNC:critical-thinking-mindset --> <!-- SYNC:ai-mistake-prevention -->Critical Thinking Mindset — Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence >80% to act. Anti-hallucination: Never present guess as fact — cite sources for every claim, admit uncertainty freely, self-check output for errors, cross-reference independently, stay skeptical of own confidence — certainty without evidence root of all hallucination.
<!-- /SYNC:ai-mistake-prevention -->AI Mistake Prevention — Failure modes to avoid on every task:
- Check downstream references before deleting. Deleting components causes documentation and code staleness cascades. Map all referencing files before removal.
- Verify AI-generated content against actual code. AI hallucinates APIs, class names, and method signatures. Always grep to confirm existence before documenting or referencing.
- Trace full dependency chain after edits. Changing a definition misses downstream variables and consumers derived from it. Always trace the full chain.
- Trace ALL code paths when verifying correctness. Confirming code exists is not confirming it executes. Always trace early exits, error branches, and conditional skips — not just happy path.
- When debugging, ask "whose responsibility?" before fixing. Trace whether bug is in caller (wrong data) or callee (wrong handling). Fix at responsible layer — never patch symptom site.
- Assume existing values are intentional — ask WHY before changing. Before changing any constant, limit, flag, or pattern: read comments, check git blame, examine surrounding code.
- Verify ALL affected outputs, not just the first. Changes touching multiple stacks require verifying EVERY output. One green check is not all green checks.
- Holistic-first debugging — resist nearest-attention trap. When investigating any failure, list EVERY precondition first (config, env vars, DB names, endpoints, DI registrations, data preconditions), then verify each against evidence before forming any code-layer hypothesis.
- Surgical changes — apply the diff test. Bug fix: every changed line must trace directly to the bug. Don't restyle or improve adjacent code. Enhancement task: implement improvements AND announce them explicitly.
- Surface ambiguity before coding — don't pick silently. If request has multiple interpretations, present each with effort estimate and ask. Never assume all-records, file-based, or more complex path.
Quick Summary
Goal: Analyze market landscape with competitive analysis, sizing, trends, SWOT, and customer segmentation.
Workflow:
- Define scope — Industry, geography, segment, timeframe
- Research competitors — WebSearch for players, positioning, strengths/weaknesses
- Size the market — TAM/SAM/SOM from industry reports
- Identify trends — Growth drivers, disruptions, regulatory changes
- SWOT analysis — Synthesize Strengths/Weaknesses/Opportunities/Threats
- Segment customers — Demographics, psychographics, jobs-to-be-done
Key Rules:
- Prefer Tier 1-2 sources for market sizing
- Every market size claim must cite source + methodology
- SWOT items linked to evidence, not speculation
Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).
Market Analysis
Step 1: Define Market Scope
Clarify with user:
- Industry/vertical — What market segment?
- Geography — Global, regional, or local?
- Timeframe — Current state? 3-year projection?
- Focus — B2B, B2C, or both?
Step 2: Competitive Research
For each competitor (identify 5-10):
| Field | Source |
|---|---|
| Company name | WebSearch |
| Positioning/tagline | Company website |
| Key products | Product pages |
| Pricing model | Pricing page or reports |
| Strengths | Reviews, analyst reports |
| Weaknesses | Reviews, customer complaints |
| Market share (if available) | Industry reports |
Step 3: Market Sizing
Use Tier 1-2 sources (Gartner, Statista, IBISWorld, government data):
- TAM (Total Addressable Market) — Maximum possible revenue if 100% market share
- SAM (Serviceable Addressable Market) — Portion accessible given constraints
- SOM (Serviceable Obtainable Market) — Realistic capture in 3 years
Every number must cite: source, year, methodology.
Step 4: Trend Analysis
Research and categorize:
- Growth drivers — What's fueling market growth?
- Disruptions — Technology shifts, new entrants, business model innovations
- Regulatory — New laws, compliance requirements, policy changes
- Consumer behavior — Changing preferences, demographics shifts
Step 5: SWOT Analysis
Each item must link to evidence:
| Category | Item | Evidence |
|---|---|---|
| Strength | {item} | Source [N] |
| Weakness | {item} | Source [N] |
| Opportunity | {item} | Source [N] |
| Threat | {item} | Source [N] |
Step 6: Customer Segmentation
For each segment:
- Demographics — Age, role, income, company size
- Psychographics — Values, pain points, aspirations
- Behavior — Buying patterns, media consumption
- Jobs-to-be-Done — What are they trying to accomplish?
Output
Market analysis is typically consumed by:
skill (marketing strategy)strategy-builder
skill (business viability)business-evaluation
Write findings to working file or inline with consuming skill's output.
Closing Reminders
- IMPORTANT MUST ATTENTION break work into small todo tasks using
BEFORE startingTaskCreate - IMPORTANT MUST ATTENTION search codebase for 3+ similar patterns before creating new code
- IMPORTANT MUST ATTENTION cite
evidence for every claim (confidence >80% to act)file:line - IMPORTANT MUST ATTENTION add a final review todo task to verify work quality <!-- SYNC:critical-thinking-mindset:reminder -->
- MUST ATTENTION apply critical thinking — every claim needs traced proof, confidence >80% to act. Anti-hallucination: never present guess as fact. <!-- /SYNC:critical-thinking-mindset:reminder --> <!-- SYNC:ai-mistake-prevention:reminder -->
- MUST ATTENTION apply AI mistake prevention — holistic-first debugging, fix at responsible layer, surface ambiguity before coding, re-read files after compaction. <!-- /SYNC:ai-mistake-prevention:reminder -->