Facilitation-value-tool grossman-brand

Christopher Grossman's facilitation brand style guide. Use when creating new lead magnet pages, landing pages, or tools to maintain consistent brand look and feel.

install
source · Clone the upstream repo
git clone https://github.com/iwant2facilitate/facilitation-value-tool
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/iwant2facilitate/facilitation-value-tool "$T" && mkdir -p ~/.claude/skills && cp -r "$T/.agents/skills/grossman-brand" ~/.claude/skills/iwant2facilitate-facilitation-value-tool-grossman-brand && rm -rf "$T"
manifest: .agents/skills/grossman-brand/SKILL.md
source content

Christopher Grossman — Brand Style Guide

Use this guide when building any new page or lead magnet to stay on brand.

Theme

  • Mode: Dark theme by default (
    class="dark"
    on
    <html>
    )
  • Overall feel: Premium, modern, professional — clean dark backgrounds with subtle colored glows and glassmorphism cards

Typography

  • Display font (headings):
    Outfit
    — weights 300–700, applied via
    font-display
    class with
    tracking-tight
  • Body font:
    Inter
    — weights 300–600, applied via
    font-sans
  • Base font size:
    text-lg
    (18px) on body
  • Google Fonts import:
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600&family=Outfit:wght@300;400;500;600;700&display=swap" rel="stylesheet">

Brand Colors (HSL)

Category Colors

CategoryColorHSL ValueCSS Variable
ScopeBlue212 90% 60%
--logo-blue
DiscoverTeal180 70% 45%
--logo-teal
EmpathizeGreen140 70% 45%
--logo-green
InspireYellow50 90% 55%
--logo-yellow
PlanOrange25 90% 55%
--logo-orange
LeadRed350 90% 65%
--logo-red
AccentPurple260 80% 70%
--logo-purple

UI Colors (Dark Theme)

ElementHSL Value
Background224 45% 4%
Foreground210 40% 98%
Card224 40% 7%
Primary212 90% 60%
Secondary224 30% 15%
Muted foreground215 20% 65%
Border224 30% 15%
Border radius0.75rem

Background Treatment

Subtle radial gradient glows on the body, fixed position:

body {
  background-image: 
    radial-gradient(at 0% 0%, hsla(var(--logo-blue) / 0.1) 0px, transparent 50%),
    radial-gradient(at 100% 0%, hsla(var(--logo-purple) / 0.1) 0px, transparent 50%);
  background-attachment: fixed;
}

Card Style

Glassmorphism cards with:

  • bg-card/50 backdrop-blur-sm border-white/5 shadow-xl
  • Colored gradient accent bar at top:
    absolute top-0 left-0 w-full h-1 bg-gradient-to-r from-{color1} to-{color2} opacity-50
  • Footer areas:
    bg-white/[0.02] border-t border-white/5

Interactive Elements

Buttons / Selectable Options

  • Default:
    border border-white/5 bg-white/5
  • Hover:
    hover:bg-white/10 hover:border-primary/50
  • Selected:
    border-primary bg-primary/10
  • Rounded:
    rounded-xl
  • Transitions:
    transition-all

Slider value badges

  • font-mono font-semibold bg-white/5 border border-white/10 px-2 py-1 rounded-md

Primary CTA Buttons

  • Full-width gradient:
    bg-gradient-to-r from-logo-blue to-logo-teal
  • White text, bold, rounded-xl, with shadow:
    shadow-lg shadow-logo-blue/20
  • Arrow icon on right side

Header

Sticky, blurred:

sticky top-0 z-50 w-full border-b border-white/5 bg-background/60 backdrop-blur-xl
  • Logo (
    logo.png
    , 32×32) + tool name in
    font-display font-semibold text-lg

Gradient Text

Headline accent text uses gradient fill:

<span class="text-transparent bg-clip-text bg-gradient-to-r from-logo-blue to-logo-purple">text</span>

Section Accent Bars

Each section card gets a thin gradient bar at the top:

  • Part 1 (costs):
    from-logo-blue to-logo-teal
  • Part 2 (quiz):
    from-logo-purple to-logo-red
  • Recommendation:
    from-logo-teal to-logo-blue

Separators

  • bg-white/5

Contact

Key Design Principles

  1. Glassmorphism: Semi-transparent cards with backdrop blur
  2. Subtle borders:
    border-white/5
    or
    border-white/10
    — never harsh
  3. Color through accents: Background stays dark, color comes from gradient bars, text gradients, and category-specific highlights
  4. Smooth transitions: All interactive elements use
    transition-all
  5. Centered start screens: Initial landing uses
    min-h-[calc(100vh-8rem)] flex flex-col justify-center items-center
  6. Smooth scrolling: Custom
    requestAnimationFrame
    animation with ease-in-out cubic for quiz-style reveals

Workshop Chooser Template

Reference:

.agents/skills/grossman-brand/workshop-chooser-template.md

When building a new lead magnet, read the workshop chooser template for the reusable page architecture (quiz flow, recommendation engine, email capture, proposal card). The template documents exactly which sections to customize (start card + Part 1) and which sections stay the same.