Sales Script Writer

When to Use

• Preparing for a discovery call
• Writing a DM or cold outreach opener
• Handling a specific objection
• Writing a follow-up after a call
• Scripting a Retell AI voice agent

BrandedFlow Sales Context

Offer: Brand + website + automation as one unified system (not a marketing agency). Niche: Custom home builders, $5M+ homes, Southern California. Tiers: Foundation | Elevate | Add-ons Key differentiator: We install flow. We don't sell software.

Common objections:

• "We already have a website" → It's about the system, not just the site.
• "We're looking at [agency]" → They sell deliverables. We install operating infrastructure.
• "What's the ROI?" → One booked project covers the investment. The system compounds.
• "Too expensive" → One premium referral closes the gap. The system creates those.
• "We'll do it in-house" → You'd need a brand strategist + dev + automation engineer. We're one system.

Discovery Call Framework

1. Open (2 min): Build rapport, confirm agenda
2. Situation (5 min): How do they get leads now? What's working?
3. Problem (5 min): Where are they losing deals? What's inconsistent?
4. Impact (3 min): What does that cost per year? Per project?
5. Bridge (2 min): "Let me show you what we've built for builders like you..."
6. Present (10 min): Walk through the system — brand → site → automation
7. Close (5 min): "Does this feel like the right fit?" → next step

DM Opener Template

Hey [Name] — I work with custom home builders in SoCal who build at the $5M+ level.
Most have incredible work but a brand and lead system that doesn't match it.
We fix that with a done-for-you system: brand, site, and automation in one.
Worth a 20-min call to see if it's a fit?

Output Format

Deliver as a script with speaker labels and timing. Include branching paths for common objections.

End of Task

State: "END-OF-TASK: Directive [N/A]. Self-annealing [N/A]."