HubSpot Observability

Overview

Instrument HubSpot API calls with Prometheus metrics, OpenTelemetry tracing, and structured logging to monitor CRM integration health.

Prerequisites

• Prometheus or compatible metrics backend
• OpenTelemetry SDK (optional, for tracing)
• Structured logging library (pino recommended)

Instructions

Step 1: Prometheus Metrics

import { Counter, Histogram, Gauge, Registry } from 'prom-client';

const registry = new Registry();

const hubspotRequests = new Counter({
  name: 'hubspot_api_requests_total',
  help: 'Total HubSpot API requests',
  labelNames: ['method', 'object_type', 'status'],
  registers: [registry],
});

const hubspotLatency = new Histogram({
  name: 'hubspot_api_request_duration_seconds',
  help: 'HubSpot API request duration',
  labelNames: ['method', 'object_type'],
  buckets: [0.05, 0.1, 0.25, 0.5, 1, 2, 5],
  registers: [registry],
});

const hubspotRateLimit = new Gauge({
  name: 'hubspot_rate_limit_remaining',
  help: 'HubSpot daily rate limit remaining',
  labelNames: ['type'],
  registers: [registry],
});

const hubspotErrors = new Counter({
  name: 'hubspot_api_errors_total',
  help: 'HubSpot API errors by category',
  labelNames: ['status_code', 'category'],
  registers: [registry],
});

Step 2: Instrumented Client Wrapper

import * as hubspot from '@hubspot/api-client';

class InstrumentedHubSpotClient {
  private client: hubspot.Client;

  constructor() {
    this.client = new hubspot.Client({
      accessToken: process.env.HUBSPOT_ACCESS_TOKEN!,
      numberOfApiCallRetries: 3,
    });
  }

  async tracked<T>(
    method: string,
    objectType: string,
    operation: () => Promise<T>
  ): Promise<T> {
    const timer = hubspotLatency.startTimer({ method, object_type: objectType });

    try {
      const result = await operation();
      hubspotRequests.inc({ method, object_type: objectType, status: 'success' });
      return result;
    } catch (error: any) {
      const statusCode = error?.code || error?.statusCode || 500;
      const category = error?.body?.category || 'UNKNOWN';

      hubspotRequests.inc({ method, object_type: objectType, status: 'error' });
      hubspotErrors.inc({ status_code: String(statusCode), category });
      throw error;
    } finally {
      timer();
    }
  }

  // Example: instrumented contact operations
  async getContact(id: string, properties: string[]) {
    return this.tracked('GET', 'contacts', () =>
      this.client.crm.contacts.basicApi.getById(id, properties)
    );
  }

  async createContact(properties: Record<string, string>) {
    return this.tracked('POST', 'contacts', () =>
      this.client.crm.contacts.basicApi.create({ properties, associations: [] })
    );
  }

  async searchContacts(query: any) {
    return this.tracked('SEARCH', 'contacts', () =>
      this.client.crm.contacts.searchApi.doSearch(query)
    );
  }

  async batchReadContacts(ids: string[], properties: string[]) {
    return this.tracked('BATCH_READ', 'contacts', () =>
      this.client.crm.contacts.batchApi.read({
        inputs: ids.map(id => ({ id })),
        properties,
        propertiesWithHistory: [],
      })
    );
  }
}

Step 3: Structured Logging

import pino from 'pino';

const logger = pino({
  name: 'hubspot-integration',
  level: process.env.LOG_LEVEL || 'info',
  serializers: {
    // Redact access tokens from logs
    err: pino.stdSerializers.err,
    hubspot: (data: any) => ({
      ...data,
      accessToken: undefined,
    }),
  },
});

// Log HubSpot operations with context
function logHubSpotOp(operation: string, data: Record<string, any>, durationMs: number) {
  logger.info({
    service: 'hubspot',
    operation,
    durationMs,
    ...data,
  }, `HubSpot ${operation} completed`);
}

// Log errors with correlation IDs
function logHubSpotError(operation: string, error: any) {
  logger.error({
    service: 'hubspot',
    operation,
    statusCode: error?.code || error?.statusCode,
    category: error?.body?.category,
    correlationId: error?.body?.correlationId,
    message: error?.body?.message || error.message,
  }, `HubSpot ${operation} failed`);
}

Step 4: Alert Configuration

# hubspot_alerts.yaml (Prometheus AlertManager)
groups:
  - name: hubspot_alerts
    rules:
      - alert: HubSpotHighErrorRate
        expr: |
          rate(hubspot_api_errors_total[5m]) /
          rate(hubspot_api_requests_total[5m]) > 0.05
        for: 5m
        labels:
          severity: warning
        annotations:
          summary: "HubSpot API error rate > 5%"
          description: "{{ $value | humanizePercentage }} error rate"

      - alert: HubSpotHighLatency
        expr: |
          histogram_quantile(0.95,
            rate(hubspot_api_request_duration_seconds_bucket[5m])
          ) > 3
        for: 5m
        labels:
          severity: warning
        annotations:
          summary: "HubSpot API P95 latency > 3s"

      - alert: HubSpotRateLimitLow
        expr: hubspot_rate_limit_remaining{type="daily"} < 50000
        for: 1m
        labels:
          severity: warning
        annotations:
          summary: "HubSpot daily rate limit below 10%"

      - alert: HubSpotAuthFailure
        expr: increase(hubspot_api_errors_total{status_code="401"}[5m]) > 0
        for: 1m
        labels:
          severity: critical
        annotations:
          summary: "HubSpot authentication failure -- token may be revoked"

Step 5: Metrics Endpoint

import express from 'express';

const app = express();

app.get('/metrics', async (req, res) => {
  res.set('Content-Type', registry.contentType);
  res.send(await registry.metrics());
});

// Update rate limit gauge periodically
setInterval(async () => {
  try {
    const response = await fetch(
      'https://api.hubapi.com/crm/v3/objects/contacts?limit=1',
      { headers: { Authorization: `Bearer ${process.env.HUBSPOT_ACCESS_TOKEN}` } }
    );
    const remaining = response.headers.get('x-hubspot-ratelimit-daily-remaining');
    if (remaining) {
      hubspotRateLimit.set({ type: 'daily' }, parseInt(remaining));
    }
  } catch { /* ignore monitoring errors */ }
}, 60000);

Output

• Prometheus metrics: request count, latency histogram, error rate, rate limit gauge
• Instrumented client wrapper tracking all HubSpot operations
• Structured logging with correlation IDs and redacted secrets
• AlertManager rules for error rate, latency, rate limits, and auth failures

• /metrics

  endpoint for Prometheus scraping

Error Handling

tracked()

for

Resources

• Prometheus Client for Node.js
• OpenTelemetry JS
• Pino Logger

Next Steps

For incident response, see

hubspot-incident-runbook