Claude-skills seo-local-business

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns.

install

source · Clone the upstream repo

git clone https://github.com/jezweb/claude-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/jezweb/claude-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/plugins/web-design/skills/seo-local-business" ~/.claude/skills/jezweb-claude-skills-seo-local-business && rm -rf "$T"

manifest: plugins/web-design/skills/seo-local-business/SKILL.md

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete
```
<head>
```
section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
```
robots.txt
```
```
sitemap.xml
```

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Required	Optional
Business name	ABN
Primary service	Opening hours
Location (city/suburb)	Social media URLs
Phone number	Price range
Website URL	Service areas (suburbs)
Business description	GPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  <!-- Primary Meta Tags -->
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  <!-- Canonical URL -->
  <link rel="canonical" href="{{CANONICAL_URL}}">

  <!-- Open Graph / Facebook -->
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  <!-- Twitter -->
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  <!-- Geo Tags (Local SEO) -->
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  <!-- Favicons -->
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  <!-- Structured Data -->
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

Page	Pattern	Example
Homepage	`Brand - Tagline`	`Newcastle Plumbing - 24/7 Emergency Service`
Service	`Service in Location \| Brand`	`Hot Water Repairs Newcastle \| ABC Plumbing`
About	`About Us \| Brand`	`About Us \| ABC Plumbing Newcastle`
Contact	`Contact \| Brand`	`Contact Us \| ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

Page	Pattern
Homepage	`[USP]. [Service] in [Location]. [CTA]. Call [phone].`
Service	`Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.`
About	`[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].`
Contact	`Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.`

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use

LocalBusiness

or a more specific subtype:

Subtype	Use for
`Plumber`	Plumbing services
`Electrician`	Electrical services
`RoofingContractor`	Roofing
`HVACBusiness`	Air conditioning/heating
`AutoRepair`	Mechanics
`BeautySalon`	Hair/beauty
`Dentist`	Dental practices
`LegalService`	Law firms
`AccountingService`	Accountants
`RealEstateAgent`	Real estate
`Restaurant`	Restaurants/cafes
`BarOrPub`	Pubs/bars
`Hotel`	Accommodation
`Store`	Retail shops
`ProfessionalService`	Generic professional

LocalBusiness schema properties:

Property	Required	Notes
`@type`	Yes	`LocalBusiness` or subtype from above
`name`	Yes	Business name as shown to customers
`image`	Yes	Primary business image or logo
`description`	Yes	1-2 sentence business description
`@id`	Yes	Unique ID, use `{url}/#organization`
`url`	Yes	Website homepage URL
`telephone`	Yes	International format: `+61-2-4900-1234`
`address`	Yes	PostalAddress (see below)
`email`	Recommended	Primary contact email
`priceRange`	Recommended	`$` to `$$$$`
`geo`	Recommended	GeoCoordinates: latitude/longitude
`openingHoursSpecification`	Recommended	See hours format below
`areaServed`	Recommended	Cities/suburbs served
`sameAs`	Recommended	Social media profile URLs
`taxID`	Optional	ABN for Australian businesses
`logo`	Optional	Business logo URL
`foundingDate`	Optional	ISO 8601 date
`paymentAccepted`	Optional	e.g. "Cash, Credit Card, EFTPOS"
`currenciesAccepted`	Optional	`AUD`

PostalAddress:

Property	Example
`streetAddress`	`123 Hunter Street`
`addressLocality`	`Newcastle`
`addressRegion`	`NSW`
`postalCode`	`2300`
`addressCountry`	`AU`

Example:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "08:00",
      "closes": "12:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

Property	Required	Notes
`name`	Yes	Service name
`description`	Yes	What the service provides
`provider`	Yes	`{ "@id": "{url}/#organization" }`
`areaServed`	Recommended	City or region
`serviceType`	Recommended	Category of service
`offers`	Optional	Pricing/availability

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

User-agent: *
Allow: /

Sitemap: {{SITE_URL}}/sitemap.xml

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>{{SITE_URL}}/</loc>
    <lastmod>{{DATE}}</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others -->
</urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing
```
@context
```
— every JSON-LD block needs it
Wrong phone format — must be international (
```
+61-...
```
)
Missing
```
@id
```
— needed for cross-referencing between schemas
Empty
```
areaServed
```
— include at least one city

Australian-Specific Patterns

Phone Numbers

<!-- Link: international format. Display: local format. -->
<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone:

"+61-2-4900-1234"

Prefix	International
02	+612
04	+614
1300	Keep as-is

ABN

Add to LocalBusiness schema when available:

{ "taxID": "12 345 678 901" }

Australian State Codes

State	Code	Geo Region
New South Wales	NSW	AU-NSW
Victoria	VIC	AU-VIC
Queensland	QLD	AU-QLD
South Australia	SA	AU-SA
Western Australia	WA	AU-WA
Tasmania	TAS	AU-TAS
Northern Territory	NT	AU-NT
ACT	ACT	AU-ACT

Service Areas

Use

areaServed

with Australian city and suburb names (see LocalBusiness example above).