Aiwg brand-review

Project directory path (default current directory)

install

source · Clone the upstream repo

git clone https://github.com/jmagly/aiwg

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/jmagly/aiwg "$T" && mkdir -p ~/.claude/skills && cp -r "$T/.agents/skills/brand-review" ~/.claude/skills/jmagly-aiwg-brand-review && rm -rf "$T"

manifest: .agents/skills/brand-review/SKILL.md

source content

Brand Review Command

Conduct thorough brand compliance review of marketing materials.

What This Command Does

Reviews Brand Elements
- Logo usage and placement
- Color palette compliance
- Typography adherence
- Visual style consistency
Evaluates Messaging
- Voice and tone alignment
- Key message accuracy
- Value proposition clarity
Documents Findings
- Compliance checklist
- Issues and severity
- Remediation guidance

Orchestration Flow

Brand Review Request
        ↓
[Brand Guardian] → Visual Identity Review
        ↓
[Brand Guardian] → Verbal Identity Review
        ↓
[Legal Reviewer] → Claims & Compliance
        ↓
[Quality Controller] → Technical Specs
        ↓
[Accessibility Checker] → Accessibility Compliance
        ↓
Consolidated Brand Review Report

Agents Involved

Agent	Role	Output
Brand Guardian	Brand compliance	Visual/verbal review
Legal Reviewer	Legal compliance	Claims validation
Quality Controller	Quality check	Technical specs
Accessibility Checker	Accessibility	WCAG compliance

Review Types

Type	Scope	Timeline
Quick	Logo, colors, major elements	Same day
Comprehensive	All brand elements, messaging	1-2 days
Pre-launch	Full review + legal + accessibility	3-5 days

Output Artifacts

Saved to

.aiwg/marketing/reviews/brand/

```
{asset}-brand-review.md
```
- Brand compliance report
```
{asset}-issues.md
```
- Issues with remediation guidance
```
{asset}-approval.md
```
- Approval status and sign-off

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Pre-launch review, flag any legal concerns"
--guidance "Focus on accessibility compliance"
--guidance "New brand guidelines, strict adherence required"

How Applied:

Parse guidance for keywords: priority, timeline, audience, focus, constraints
Adjust agent emphasis and output depth based on stated priorities
Modify deliverable order based on timeline constraints
Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

What assets are being reviewed?
What is the context (pre-launch, routine, issue)?
Are there specific brand elements of concern?
What is the approval deadline?
Who needs to sign off?

Usage Examples

# Quick brand review
/brand-review "homepage-banner.md"

# Comprehensive review
/brand-review "email-campaign/" --review-type comprehensive

# Pre-launch review
/brand-review "product-launch-assets/" --review-type pre-launch

# With strategic guidance
/brand-review "Example" --guidance "Your specific context here"

# Interactive mode
/brand-review "Example" --interactive

Success Criteria

References

@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
@$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for verbal identity standards
@$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable review completion criteria
@$AIWG_ROOT/docs/cli-reference.md — CLI reference