Campaign Kickoff Command

Initialize a new marketing campaign with comprehensive strategy and planning artifacts.

What This Command Does

1. Creates Campaign Structure

   • Sets up

     .aiwg/marketing/campaigns/{campaign-name}/

     directory
   • Initializes campaign brief, strategy, and planning templates

2. Orchestrates Strategy Development

   • Campaign Strategist develops initial strategy
   • Market Researcher provides competitive context
   • Positioning Specialist refines messaging framework

3. Establishes Campaign Foundation

   • Campaign charter with objectives and KPIs
   • Target audience definition
   • Channel strategy outline
   • Budget framework
   • Timeline with milestones

Orchestration Flow

Campaign Kickoff Request
        ↓
[Create Directory Structure]
        ↓
[Campaign Strategist] → Campaign Brief Draft
        ↓
[Market Researcher] → Competitive Context
        ↓
[Positioning Specialist] → Messaging Framework
        ↓
[Campaign Orchestrator] → Integrated Plan
        ↓
[Project Manager] → Timeline & Resources
        ↓
Campaign Ready for Execution

Agents Involved

Agent	Role	Output
Campaign Strategist	Primary strategy	Campaign brief, objectives
Market Researcher	Context	Competitive landscape
Positioning Specialist	Messaging	Value proposition, key messages
Campaign Orchestrator	Integration	Channel plan, timeline
Project Manager	Coordination	Resource plan, milestones

Output Artifacts

All artifacts saved to

.aiwg/marketing/campaigns/{campaign-name}/

:

• campaign-brief.md

  - Campaign overview and strategy

• campaign-charter.md

  - Formal campaign charter

• audience-definition.md

  - Target audience profiles

• messaging-framework.md

  - Key messages and positioning

• channel-strategy.md

  - Channel mix and allocation

• campaign-timeline.md

  - Milestones and schedule

• budget-plan.md

  - Budget allocation and tracking

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "B2B focus, LinkedIn and email primary channels"
--guidance "Aggressive timeline, 3 weeks to launch"
--guidance "Limited budget, prioritize organic over paid"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What are the primary objectives for this campaign?
2. Who is the target audience? (segments, personas)
3. What is the available budget range?
4. What are the key dates and constraints?
5. Which channels are priorities?
6. Who are the key stakeholders and approvers?

Usage Examples

# Basic campaign kickoff
/campaign-kickoff "Spring Product Launch"

# Specify campaign type
/campaign-kickoff "Brand Awareness Q2" --campaign-type awareness

# With custom project directory
/campaign-kickoff "Holiday Campaign" --project-directory ./marketing

# With strategic guidance
/campaign-kickoff "Example" --guidance "Your specific context here"

# Interactive mode
/campaign-kickoff "Example" --interactive

Interactive Mode

When run interactively, prompts for:

• Campaign objectives (primary and secondary)
• Target audience segments
• Available budget range
• Key dates and constraints
• Stakeholder requirements

Success Criteria

Campaign kickoff is complete when:

• Campaign brief approved by stakeholders
• Objectives and KPIs defined
• Target audience documented
• Channel strategy outlined
• Timeline established
• Budget allocated
• Team assigned

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/native-ux-tools.md — Interactive discovery question patterns
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent kickoff orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference