Competitive Analysis Command

Conduct comprehensive analysis of competitor marketing strategies, tactics, and positioning.

What This Command Does

1. Audits Competitors

   • Digital presence
   • Messaging and positioning
   • Content strategy
   • Campaign activity

2. Analyzes Landscape

   • Share of voice
   • Positioning gaps
   • Best practices

3. Generates Insights

   • Competitive advantages
   • Opportunity areas
   • Strategic recommendations

Orchestration Flow

Competitive Analysis Request
        ↓
[Market Researcher] → Market Landscape
        ↓
[Positioning Specialist] → Positioning Analysis
        ↓
[Content Strategist] → Content Comparison
        ↓
[Social Media Specialist] → Social Analysis
        ↓
[SEO Specialist] → SEO/Digital Audit
        ↓
[Marketing Analyst] → Benchmarks & Metrics
        ↓
Competitive Intelligence Report

Agents Involved

Agent	Role	Output
Market Researcher	Lead research	Market landscape
Positioning Specialist	Positioning	Messaging analysis
Content Strategist	Content	Content comparison
Social Media Specialist	Social	Social audit
SEO Specialist	Digital	SEO analysis
Marketing Analyst	Metrics	Benchmarks

Output Artifacts

Saved to

.aiwg/marketing/competitive/

:

• competitive-landscape.md

  - Market overview

• competitor-profiles/

  - Individual competitor analyses

• positioning-map.md

  - Competitive positioning

• content-analysis.md

  - Content comparison

• digital-audit.md

  - Digital presence

• opportunity-gaps.md

  - Strategic opportunities

• recommendations.md

  - Action items

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Focus on pricing and positioning gaps"
--guidance "New market entrant analysis"
--guidance "Feature comparison for sales enablement"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. Which competitors should be analyzed?
2. What aspects are most important (pricing, features, positioning)?
3. What is the intended use of this analysis?
4. What timeframe for data collection?
5. Are there specific differentiators to highlight?

Usage Examples

# Overall competitive analysis
/competitive-analysis

# Focus on messaging
/competitive-analysis --analysis-focus messaging

# Specific competitors
/competitive-analysis --competitors "CompA,CompB,CompC"

# With strategic guidance
/competitive-analysis "Example" --guidance "Your specific context here"

# Interactive mode
/competitive-analysis "Example" --interactive

Success Criteria

• Key competitors identified
• Positioning mapped
• Messaging analyzed
• Content strategies compared
• Digital presence audited
• Gaps and opportunities identified
• Actionable recommendations provided

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/research-before-decision.md — Research-first approach for competitor analysis
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent competitive research orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference