Content Planning Command

Develop comprehensive content strategy with editorial calendar, topic clusters, and distribution plan.

What This Command Does

1. Analyzes Content Needs

   • Reviews business objectives
   • Identifies audience content preferences
   • Audits existing content performance

2. Develops Content Strategy

   • Content pillars and themes
   • Topic clusters and SEO strategy
   • Content types and formats

3. Creates Editorial Calendar

   • Publishing schedule
   • Content assignments
   • Distribution plan

Orchestration Flow

Content Planning Request
        ↓
[Content Strategist] → Content Strategy Framework
        ↓
[SEO Specialist] → Keyword & Topic Research
        ↓
[Content Writer] → Content Brief Templates
        ↓
[Social Media Specialist] → Distribution Strategy
        ↓
[Editor] → Editorial Standards
        ↓
Integrated Content Plan

Agents Involved

Agent	Role	Output
Content Strategist	Lead strategy	Content pillars, themes
SEO Specialist	SEO alignment	Keywords, topic clusters
Content Writer	Brief development	Content templates
Social Media Specialist	Distribution	Social calendar
Editor	Quality standards	Style guide, standards

Output Artifacts

Saved to

.aiwg/marketing/content/

:

• content-strategy.md

  - Overall content strategy

• editorial-calendar.md

  - Publishing schedule

• topic-clusters.md

  - SEO topic organization

• content-briefs/

  - Individual content briefs

• distribution-plan.md

  - Channel distribution strategy

• content-standards.md

  - Quality guidelines

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "SEO-driven content for organic growth"
--guidance "Thought leadership focus for executives"
--guidance "Product education for onboarding"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What are the primary content goals?
2. What content formats work best for your audience?
3. What topics/themes are priorities?
4. What is the publishing cadence target?
5. What resources are available for content creation?
6. What distribution channels will be used?

Usage Examples

# Quarterly content planning
/content-planning "Q1 2024"

# Monthly with focus area
/content-planning "January 2024" --content-focus "product education"

# With project directory
/content-planning "Q2" --project-directory ./marketing-team

# With strategic guidance
/content-planning "Example" --guidance "Your specific context here"

# Interactive mode
/content-planning "Example" --interactive

Success Criteria

• Content strategy aligned with business goals
• Editorial calendar populated
• Topic clusters defined with keywords
• Content briefs created for priority content
• Distribution strategy documented
• Quality standards established

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for content tone and style planning
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent content strategy orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference