Event Marketing Command

Plan comprehensive marketing strategy for events, from promotion to post-event follow-up.

What This Command Does

1. Develops Event Strategy

   • Event positioning
   • Target audience
   • Marketing objectives

2. Plans Promotion

   • Multi-channel promotion
   • Registration campaigns
   • Partner coordination

3. Coordinates Execution

   • Event collateral
   • On-site marketing
   • Post-event follow-up

Orchestration Flow

Event Marketing Request
        ↓
[Campaign Strategist] → Event Strategy
        ↓
[Content Strategist] → Content Plan
        ↓
[Email Marketer] → Email Campaigns
        ↓
[Social Media Specialist] → Social Promotion
        ↓
[Graphic Designer] → Event Collateral
        ↓
[Production Coordinator] → Materials Production
        ↓
[Marketing Analyst] → Success Metrics
        ↓
Event Marketing Package Complete

Agents Involved

Agent	Role	Output
Campaign Strategist	Strategy	Event positioning
Content Strategist	Content	Content calendar
Email Marketer	Email	Registration campaigns
Social Media Specialist	Social	Social promotion
Graphic Designer	Design	Event collateral
Production Coordinator	Production	Materials
Marketing Analyst	Analytics	KPIs, tracking

Event Types

Type	Marketing Focus	Timeline
Hosted	Full promotion, registration	8-12 weeks
Tradeshow	Booth presence, lead gen	6-8 weeks
Webinar	Registration, attendance	3-4 weeks
Conference	Speaking, presence	8-12 weeks
Sponsorship	Brand visibility	Varies

Output Artifacts

Saved to

.aiwg/marketing/events/{event-name}/

:

• event-strategy.md

  - Marketing strategy

• promotion-plan.md

  - Multi-channel plan

• content-calendar.md

  - Content schedule

• email-sequence.md

  - Email campaigns

• social-plan.md

  - Social promotion

• collateral-list.md

  - Materials needed

• on-site-plan.md

  - Event day marketing

• follow-up-plan.md

  - Post-event campaigns

• kpis.md

  - Success metrics

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Virtual event, global audience"
--guidance "Trade show focus, booth traffic priority"
--guidance "Lead generation is primary KPI"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What type of event is this?
2. What are the primary objectives?
3. Who is the target audience?
4. What is the event date and location?
5. What is the marketing budget?
6. What channels will be used for promotion?

Usage Examples

# Hosted event
/event-marketing "Annual User Conference" --event-type hosted

# Trade show
/event-marketing "Industry Expo 2024" --event-type tradeshow

# Webinar series
/event-marketing "Product Deep Dive" --event-type webinar

# With strategic guidance
/event-marketing "Example" --guidance "Your specific context here"

# Interactive mode
/event-marketing "Example" --interactive

Success Criteria

• Event strategy defined
• Promotion timeline created
• Registration campaigns planned
• Collateral identified
• Social plan documented
• On-site marketing planned
• Follow-up sequence created
• Success metrics defined

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent event marketing orchestration
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable event success metrics
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference