Marketing Retrospective Command

Conduct retrospective analysis of marketing initiatives to capture learnings and drive improvement.

What This Command Does

1. Gathers Feedback

   • Team input
   • Performance data
   • Stakeholder feedback

2. Analyzes Results

   • What worked well
   • What didn't work
   • Root cause analysis

3. Documents Learnings

   • Key insights
   • Action items
   • Best practices

Orchestration Flow

Retrospective Request
        ↓
[Project Manager] → Retrospective Facilitation
        ↓
[Marketing Analyst] → Performance Analysis
        ↓
[Campaign Orchestrator] → Campaign Review
        ↓
[Production Coordinator] → Process Review
        ↓
[Reporting Specialist] → Documentation
        ↓
Retrospective Complete

Agents Involved

Agent	Role	Output
Project Manager	Facilitation	Retro structure
Marketing Analyst	Analysis	Performance data
Campaign Orchestrator	Campaign	Campaign insights
Production Coordinator	Process	Process insights
Reporting Specialist	Documentation	Final report

Retrospective Types

Type	Scope	Frequency
Campaign	Single campaign	Post-campaign
Quarterly	All Q activities	Quarterly
Annual	Full year review	Annually
Process	Specific workflow	As needed

Retrospective Framework

Start-Stop-Continue

• Start: Things we should begin doing
• Stop: Things we should stop doing
• Continue: Things working well

5 Whys Analysis

For issues, drill down to root cause through successive "why" questions.

Output Artifacts

Saved to

.aiwg/marketing/retrospectives/

:

• retro-{initiative-name}.md

  - Full retrospective

• learnings.md

  - Key insights

• action-items.md

  - Improvement actions

• best-practices.md

  - Documented successes

• process-improvements.md

  - Process changes

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Focus on process improvements"
--guidance "Cross-functional learnings"
--guidance "Budget efficiency analysis"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What campaign or period is being reviewed?
2. What were the original objectives?
3. Who should participate?
4. What went well that should be repeated?
5. What challenges were encountered?
6. What process improvements are suggested?

Usage Examples

# Campaign retrospective
/marketing-retrospective "Spring Campaign 2024" --retro-type campaign

# Quarterly review
/marketing-retrospective "Q3 2024" --retro-type quarterly

# Process improvement
/marketing-retrospective "Creative Process" --retro-type process

# With strategic guidance
/marketing-retrospective "Example" --guidance "Your specific context here"

# Interactive mode
/marketing-retrospective "Example" --interactive

Success Criteria

• Team feedback collected
• Performance data reviewed
• Wins documented
• Issues identified
• Root causes analyzed
• Action items assigned
• Learnings captured
• Best practices documented

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable retrospective completion criteria
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent retrospective facilitation
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference