SuperPM pm-growth

install
source · Clone the upstream repo
git clone https://github.com/konglong87/superPM
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/konglong87/superPM "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/03-growth-iteration/pm-growth" ~/.claude/skills/konglong87-superpm-pm-growth && rm -rf "$T"
manifest: skills/03-growth-iteration/pm-growth/SKILL.md
source content

Preamble (run first)

mkdir -p docs/03-憓餈凋誨

echo "�� 憓�寞��嗅�撌亙"

if [ -f "docs/03-憓餈凋誨/AARRR憓���亙�.md" ]; then
  echo "�� AARRR���亙� - 撌脫��"
else
  echo "�� AARRR���亙� - �芣��"
fi

�扯�瘚�

甇仿炊 1: 蝖桀�憓�格�

雿輻 AskUserQuestion:

� 憓�格�霈曉�

�典����孵��踹銝芣��

A) �冽閫芋憓嚗AU/MAU憓嚗� B) �冽��憓嚗���摮�嚗� C) �冽隞晶憓嚗���韐寡蓮��/ARPU嚗� D) �冽隡憓嚗����/�刻��堆� E) �冽雿��選�憭輕摨血��選� F) �嗡�嚗窈�颲嚗�

� �內嚗�

  • 鈭批��� �� �單釣�冽閫芋��瘣�
  • 鈭批���� �� �單釣����韐�
  • 鈭批����� �� �單釣隞晶����

霈啣��啣���

GROWTH_GOAL


甇仿炊 2: �啁霂

2.1 霂餃� AARRR ��

撠�霂餃�

docs/03-憓餈凋誨/AARRR憓���亙�.md

憒�銝��剁�

�� �芣�� AARRR���亙�

撱箄悅�銵� /pm-aarrr 餈�憓��嚗誑靘踹摰�撖寞€抒��乓€�

�典隞仿€嚗�
A) �銵� /pm-aarrr
B) �箔��唳�霈斤蝏抒賒�嗅�憓�寞�

�臬蝏抒賒嚗�

2.2 霂憓�園�

�箔� AARRR ����瑁��伐�霂嚗�

�� 憓�園�霂

**敶�憓�園�**嚗�

�箔� AARRR ��嚗�憭抒�憓�園��荔�

{隞�����冽颲}

**�園���**嚗�

  • {��1}
  • {��2}
  • {��3}

�臬��餈葵霂嚗�

A) ��嚗鈭迨�嗅�蝑 B) ��銝���瘜�霂瑁秩�� C) �€閬‘�憭��


甇仿炊 3: �嗅��冽�瑕�蝑

3.1 �瑕恥皜�蝑

� �冽�瑕�蝑

**�唳��瑕恥皜�**嚗�

  • {皜�1}: {��}
  • {皜�2}: {��}

皜�隡�蝑嚗�

A) �之隡捶皜�� B) 撘€�皜� C) 隡��唳�皜�ROI D) 隞乩��賢�

�瑚�蝑嚗�

3.2 �瑕恥憸���

� �瑕恥憸�閫�

**�漲�瑕恥憸�**嚗��}

憸���撱箄悅嚗�

皜�憸���憸���ROI憸摯
{皜�1}{�曉�瘥%{��}{ROI}
{皜�2}{�曉�瘥%{��}{ROI}
{皜�3}{�曉�瘥%{��}{ROI}

甇仿炊 4: �嗅��冽瞈€瘣餌���

4.1 瞈€瘣餅�����

�� �冽瞈€瘣餌���

**敶�瞈€瘣餌�**嚗�曉�瘥%

**�格�瞈€瘣餌�**嚗�曉�瘥%

瞈€瘣餅����嚗�

  1. **{�航�1}**嚗��蓮��{�曉�瘥%嚗��曉�瘥%
    • 隡��挾嚗�挾}
    • 憸���嚗�曉�瘥
  2. **{�航�2}**嚗��蓮��{�曉�瘥%嚗��曉�瘥%
    • 隡��挾嚗�挾}
    • 憸���嚗�曉�瘥

4.2 �唳�撘紡隡�

� �唳�撘紡隡�

**敶��唳�撘紡�桅�**嚗�

  • {�桅�1}
  • {�桅�2}

**隡��寞�**嚗�

A) 蝞€�釣��蝔� B) 隡�擐�撘紡 C) 撘箏�隞瑕€澆�蝷� D) 憓�瞈€�望�� E) 隞乩��賢�


甇仿炊 5: �嗅��冽��蝑

5.1 ����蝑

�� �冽��蝑

敶����唳嚗�

  • 甈⊥��嚗�曉�瘥%嚗��{�曉�瘥%
  • 7�亦�摮�{�曉�瘥%嚗��{�曉�瘥%
  • 30�亦�摮�{�曉�瘥%嚗��{�曉�瘥%

����蝑嚗�

蝑1嚗蝑�妍}

  • �格��冽嚗�冽蝢支�}
  • 摰�挾嚗�挾}
  • 憸���嚗��}

蝑2嚗蝑�妍}

  • �格��冽嚗�冽蝢支�}
  • 摰�挾嚗�挾}
  • 憸���嚗��}

5.2 �冽�砍�蝑

�� �冽�砍�蝑

**瘚仃�冽摰�**嚗摰�}

**�砍�皜�**嚗�

  • {皜�1}嚗�挾}
  • {皜�2}嚗�挾}

�砍��捆嚗�

  • {�捆1}
  • {�捆2}

甇仿炊 6: �嗅��冽�蝑

6.1 隞晶頧砍�隡�

� �冽�蝑

敶�隞晶�唳嚗�

  • 隞晶頧砍���{�曉�瘥%
  • ARPU嚗��}
  • ARPPU嚗��}

**隞晶頧砍�隡�**嚗�

A) 隡�隞晶撘紡 B) 靚摰遠蝑 C) 憓�隞晶�� D) �典靽�瘣餃 E) 隞乩��賢�

�瑚��芣嚗�

6.2 �嗅憓蝑

�� �嗅憓蝑

**�嗅憓��**嚗�

  1. {憓��1}
    • 摰�孵�嚗�孵�}
    • 憸�憓嚗��}
  2. {憓��2}
    • 摰�孵�嚗�孵�}
    • 憸�憓嚗��}

甇仿炊 7: �嗅��冽隡蝑

7.1 隡�箏霈曇恣

� �冽隡蝑

敶�隡�唳嚗�

  • K��嚗�啣€慕
  • �刻��冽��嚗�曉�瘥%

**隡�箏隡�**嚗�

A) 憓��刻�瞈€�� B) 隡��澈雿� C) 霈曇恣��隡�箏 D) 隞乩��賢�

�瑚��寞�嚗�


甇仿炊 8: 颲憓�寞�

雿輻 Write 撌亙�遣

docs/03-憓餈凋誨/憓�扯��寞�.md
嚗�

# {鈭批��妍} 憓�扯��寞�

## �﹝靽⊥

- **鈭批��妍**: {鈭批��妍}
- **�寞��**: v1.0
- **�嗅��交�**: {敶��園}
- **�扯��冽�**: {�冽�}
- **��撌亙**: super-pm v1.0.0

---

## 銝€���輻��

### 1.1 �詨�憓�格�

**銝餉��格�**嚗�格�}

**�瑚�KPI**嚗�

| �� | 敶��� | �格��� | 憓�� | �芣迫�園 |
|------|--------|--------|--------|---------|
| {��1} | {敶�} | {�格�} | {憓�% | {�園} |
| {��2} | {敶�} | {�格�} | {憓�% | {�園} |
| {��3} | {敶�} | {�格�} | {憓�% | {�園} |

### 1.2 憓頝臬�

**憓璅∪�**嚗�

�瑕恥(A) �� 瞈€瘣�(A) �� ��(R) �� �(R) �� 隡(R) �� �� �� �� �� {蝑} {蝑} {蝑} {蝑} {蝑}


---

## 鈭€�瑁����

### 2.1 皜�蝑

**��皜�**嚗�

| 皜� | �憸� | 憸��冽�� | CAC�格� | 韐提鈭� |
|------|---------|-----------|---------|--------|
| {皜�1} | {��} | {�圈�} | {��} | {鈭箏�} |
| {皜�2} | {��} | {�圈�} | {��} | {鈭箏�} |
| {皜�3} | {��} | {�圈�} | {��} | {鈭箏�} |

**皜�隡��芣**嚗�

1. **{皜�1}隡�**
   - 隡��對�{�飼
   - 摰�孵�嚗�孵�}
   - 憸���嚗��}

2. **{皜�2}隡�**
   - 隡��對�{�飼
   - 摰�孵�嚗�孵�}
   - 憸���嚗��}

### 2.2 �捆蝑

**�捆�孵�**嚗�
- {�孵�1}
- {�孵�2}

**�捆敶W�**嚗�
- {敶W�1}
- {敶W�2}

### 2.3 瘣餃蝑

**瘣餃閫�**嚗�

| 瘣餃�妍 | 瘣餃蝐餃� | �園 | 憸� | 憸��� |
|---------|---------|------|------|---------|
| {瘣餃1} | {蝐餃�} | {�園} | {��} | {��} |
| {瘣餃2} | {蝐餃�} | {�園} | {��} | {��} |

---

## 銝€�瑟�瘣餌���

### 3.1 瞈€瘣餅�����

**敶�瞈€瘣餅���**嚗�

�啣��冽嚗�100%嚗� �� {�曉�瘥% 甇仿炊1 �� {�曉�瘥% 甇仿炊2 �� {�曉�瘥% 瞈€瘣餌�瘀�{�曉�瘥%嚗�


**隡��格�**嚗�瘣餌�隞敶�}%���逢�格�}%

### 3.2 �瑚�隡��芣

**隡���1嚗�航��妍}**

- **敶��桅�**嚗�桅�}
- **隡��寞�**嚗�寞�}
- **摰�孵�**嚗�孵�}
- **憸���**嚗�曉�瘥%
- **韐提鈭�**嚗鈭箏�}
- **摰��園**嚗�園}

**隡���2嚗�航��妍}**

- **敶��桅�**嚗�桅�}
- **隡��寞�**嚗�寞�}
- **摰�孵�**嚗�孵�}
- **憸���**嚗�曉�瘥%
- **韐提鈭�**嚗鈭箏�}
- **摰��園**嚗�園}

### 3.3 �唳�撘紡隡�

**隡��捆**嚗�
- {�捆1}
- {�捆2}

---

## �€�瑞�摮���

### 4.1 �����格�

| ���� | 敶��� | �格��� | ��撟漲 |
|---------|--------|--------|---------|
| 甈⊥�� | {�曉�瘥% | {�曉�瘥% | +{撟漲}% |
| 7�亦�摮� | {�曉�瘥% | {�曉�瘥% | +{撟漲}% |
| 30�亦�摮� | {�曉�瘥% | {�曉�瘥% | +{撟漲}% |

### 4.2 ��蝑�芣

**蝑1嚗蝑�妍}**

- **�格��冽**嚗�冽蝢支�}
- **摰�孵�**嚗�孵�}
- **憸���**嚗��}
- **韐提鈭�**嚗鈭箏�}
- **撘€憪��**嚗�園}

**蝑2嚗蝑�妍}**

- **�格��冽**嚗�冽蝢支�}
- **摰�孵�**嚗�孵�}
- **憸���**嚗��}
- **韐提鈭�**嚗鈭箏�}
- **撘€憪��**嚗�園}

### 4.3 �冽�砍�蝑

**�砍�撖寡情**嚗摰�}

**�砍�皜�**嚗�
- {皜�1}嚗���格�{�曉�瘥%
- {皜�2}嚗���格�{�曉�瘥%

**�砍��捆**嚗�捆}

---

## 鈭€�瑕��啁���

### 5.1 隞晶頧砍�隡�

**敶�隞晶瞍�**嚗�

�餌�瘀�100%嚗� �� {�曉�瘥% 瘣餉��冽 �� {�曉�瘥% 隞晶�冽 �� {�曉�瘥% 憭揚�冽


**隡��格�**嚗�韐寡蓮��隞敶�}%���逢�格�}%

### 5.2 ��芣

**�芣1嚗�芣�妍}**

- **摰�孵�**嚗�孵�}
- **�格��冽**嚗蝢支�}
- **憸�憓**嚗��}
- **韐提鈭�**嚗鈭箏�}
- **銝瑪�園**嚗�園}

**�芣2嚗�芣�妍}**

- **摰�孵�**嚗�孵�}
- **�格��冽**嚗蝢支�}
- **憸�憓**嚗��}
- **韐提鈭�**嚗鈭箏�}
- **銝瑪�園**嚗�園}

### 5.3 摰遠隡�

**隡��孵�**嚗�孵�}

**�瑚�靚**嚗靚�捆}

---

## �准€�瑚��剔���

### 6.1 隡�箏隡�

**敶�K��**嚗�啣€慕

**�格�K��**嚗�啣€慕

**隡��芣**嚗�

1. **{�芣1}**
   - 摰�孵�嚗�孵�}
   - 憸���嚗��}

2. **{�芣2}**
   - 摰�孵�嚗�孵�}
   - 憸���嚗��}

### 6.2 �刻�瞈€�望獢�

**瞈€�望撘�**嚗�孵�}

**瞈€�勗�摰�**嚗�捆}

---

## 銝€銵恣��

### 7.1 �漲霈∪�

**蝚�1銝芣�**嚗�

| 隞餃 | 韐提鈭� | 撘€憪�� | 蝏��園 | 憸��� |
|------|--------|---------|---------|---------|
| {隞餃1} | {鈭箏�} | {撘€憪 | {蝏�} | {��} |
| {隞餃2} | {鈭箏�} | {撘€憪 | {蝏�} | {��} |

**蝚�2銝芣�**嚗�

{��}

**蝚�3銝芣�**嚗�

{��}

### 7.2 �典漲餈凋誨

**Week 1-2**嚗�隞餃}

**Week 3-4**嚗�隞餃}

---

## �怒€�皞�瘙�

### 8.1 鈭箏��€瘙�

- {撗�1}嚗�圈�}鈭�
- {撗�2}嚗�圈�}鈭�

### 8.2 憸��€瘙�

| 憿寧 | 憸� | 霂湔� |
|------|------|------|
| �瑕恥憸� | {��} | {霂湔�} |
| 瘣餃憸� | {��} | {霂湔�} |
| 撌亙憸� | {��} | {霂湔�} |
| **�餉恣** | **{��}** | |

---

## 銋€��拐�摨笆

| 憌 | 敶勗� | 璁� | 摨笆�寞� |
|------|------|------|---------|
| {憌1} | {敶勗�} | {璁�} | {�寞�} |
| {憌2} | {敶勗�} | {璁�} | {�寞�} |

---

## �€�銝€甇亙遣霈�

�扯�隞乩�skill�刻�憓嚗�

1. **/pm-abtest** - 撉�憓�挽
2. **/pm-iteration** - �嗅�餈凋誨霈∪�
3. **/pm-report** - 頝葵憓�唳

---

**�寞��嗆€�**: 憓�寞��嗅�摰�
**���園**: {�園�逛
**��撌亙**: super-pm v1.0.0