Marketing-skills contest-page-generator

When the user wants to create, optimize, or audit a giveaway, contest, or promotional campaign page. Also use when the user mentions "giveaway," "contest," "sweepstakes," "promo," "Gleam," "Woobox," or "viral campaign." For sitewide page planning, use website-structure.

install

source · Clone the upstream repo

git clone https://github.com/kostja94/marketing-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/kostja94/marketing-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/pages/marketing/contest" ~/.claude/skills/kostja94-marketing-skills-contest-page-generator && rm -rf "$T"

manifest: skills/pages/marketing/contest/SKILL.md

source content

Pages: Giveaway / Contest

Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If

.claude/project-context.md

.cursor/project-context.md

exists, read it for product and campaign goals.

Identify:

Type: Giveaway, contest, sweepstakes, referral campaign
Prize: Product, discount, cash; value and appeal
Tool: Gleam, Woobox, Viralsweep, custom
Primary goal: Email signup, social follows, referrals

Page Structure

Section	Purpose
Headline	"Win [Prize]" or "Enter the [Contest Name]"
Prize	What they win; image, value, appeal
Rules	How to enter; eligibility; end date
Actions	Required actions (email, follow, share)
Countdown	Urgency; end date visible
Legal	Official rules link; disclosure

Best Practices

Conversion

Low friction: Email only for entry; optional bonus entries for shares
Urgency: Countdown; limited spots or time
Social proof: "X people entered"; "Last day"

Legal

Official rules: Required; link to full terms
Eligibility: Age, region, exclusions
Disclosure: FTC-compliant; no purchase necessary

Tools

Gleam, Woobox, Viralsweep: Embed or link
UTM: Track campaign source
Landing page: Custom page + embed; or tool's hosted page

Output Format

Headline and prize copy
Rules summary
Entry actions (required, bonus)
Legal checklist
Tool integration notes

Related Skills

discount-marketing-strategy: Contest prize = discount; promo campaign design
landing-page-generator: Contest page is a landing page; apply LP principles
disclosure-page-generator: Affiliate/sponsor disclosure if applicable
popup-generator: Contest popup to drive traffic