Marketing-skills product-launch

When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.

install

source · Clone the upstream repo

git clone https://github.com/kostja94/marketing-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/kostja94/marketing-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/strategies/launch/product-launch" ~/.claude/skills/kostja94-marketing-skills-product-launch && rm -rf "$T"

manifest: skills/strategies/launch/product-launch/SKILL.md

source content

Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If

.claude/project-context.md

.cursor/project-context.md

exists, read full file.

Identify:

Launch type: New product, major feature, market expansion
GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
Channels: PR, paid, organic, email, events

Launch Checklist

GTM strategy defined (see gtm-strategy)
PMF validated (see pmf-strategy)
Target market and ICP clear
Messaging consistent across teams
Channel mix chosen (PR, paid, organic, email)
Timeline and milestones set
Cross-functional owners assigned (RACI)

Channel Mix

Channel	Use	Skills
PR	Press release, media relations	public-relations
Paid ads	Scale acquisition post-PMF	paid-ads-strategy
Organic	SEO, content, community	seo-strategy, content-marketing
Email	Announcement to existing users	email-marketing
Product Hunt / Directories	Launch-day buzz; early adopters	cold-start-strategy, directory-submission

Critical Success Factors

Factor	Guideline
PMF first	Validate product-market fit before scaling; see pmf-strategy
GTM alignment	One clear story; all teams use same messaging; see gtm-strategy
Avoid rush	Most failures = scale before PMF

Output Format

Launch plan (timeline, channels, owners)
Channel actions (PR, paid, organic, email)
Checklist (pre-launch, launch, post-launch)
Cross-ref to gtm-strategy for framework

Related Skills

gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
pmf-strategy: Validate PMF before scaling
cold-start-strategy: First users; Product Hunt; differs from full GTM launch
indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
public-relations: Press release; media relations for launch
paid-ads-strategy: Paid channel for launch
website-structure: Pages needed for launch