Marketing-skills services-page-generator

When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page planning, use website-structure.

install

source · Clone the upstream repo

git clone https://github.com/kostja94/marketing-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/kostja94/marketing-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/pages/marketing/services" ~/.claude/skills/kostja94-marketing-skills-services-page-generator && rm -rf "$T"

manifest: skills/pages/marketing/services/SKILL.md

source content

Pages: Services

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If

.claude/project-context.md

.cursor/project-context.md

exists, read it for service offerings and differentiation.

Identify:

Service count: One overview or multiple service pages
Audience: B2B, B2C, or both
Conversion goal: Contact, quote, booking

Best Practices

Structure

Approach	When
Single page	Few services; compact overview
Hub + detail	Many services; main page links to each
Service tiers	Packages, pricing tiers

Essential Elements

Element	Purpose
Service overview	What you offer; who it's for
Benefits	Outcomes, not just features
Process	How you work; steps
Proof	Case studies, testimonials
CTA	Contact, get quote, book call

Content

Benefit-first: Solve problems; outcomes
Clear scope: What's included
Differentiation: Why you vs. others

SEO

Target "service + location" or "service + industry"
Schema: Service type
Internal links from Home, About

Output Format

Structure (single vs. hub)
Service descriptions
CTA placement
SEO metadata

Related Skills

landing-page-generator: Service landing page; CTA to contact, quote, or booking
contact-page-generator: Services CTA often goes to contact form
url-structure: Service URL hierarchy (e.g. /services/web-development)
features-page-generator: For SaaS; services for service businesses
pricing-page-generator: Service pricing
customer-stories-page-generator: Proof for services
title-tag, meta-description, page-metadata: Services page metadata