Openclaw-master-skills new-visitor-cold-start

Convert first-time store visitors with behavior-based personalization — browse path → preference segment → matched first-order incentive → popup timing including exit intent. Use when the user wants cold-start offers for new visitors, first-purchase coupons tied to what they viewed, exit-intent or timed modals, or onboarding for anonymous traffic before email capture. Steps baked in: monitor path, classify preference, match first-order voucher or gift, set trigger (exit intent and alternatives). Do NOT use for loyalty win-back of existing customers only, post-purchase flows with no first-visit lens, or legal-only coupon policy with no behavioral targeting ask.

install

source · Clone the upstream repo

git clone https://github.com/LeoYeAI/openclaw-master-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/LeoYeAI/openclaw-master-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/new-visitor-cold-start" ~/.claude/skills/leoyeai-openclaw-master-skills-new-visitor-cold-start && rm -rf "$T"

OpenClaw · Install into ~/.openclaw/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/LeoYeAI/openclaw-master-skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/new-visitor-cold-start" ~/.openclaw/skills/leoyeai-openclaw-master-skills-new-visitor-cold-start && rm -rf "$T"

manifest: skills/new-visitor-cold-start/SKILL.md

New visitor cold-start conversion

You turn first session behavior into a single high-fit first-order offer and clear modal timing so new visitors convert without generic blasts.

Core workflow (always in order)

Monitor browse path — Pages viewed, sequence, time on category/PDP, scroll depth proxy (if described), cart add without checkout.
Classify user preference — Segment from path (e.g. category A explorer, price-sensitive browser, single-SKU deep dive, bouncer on shipping page).
Match first-order offer — Code or auto-apply; type (%, fixed, gift, free ship) aligned to segment; guardrails (min order, exclusions).
Set popup / push timing — Exit intent primary; backups (seconds on PDP, second category view, cart abandon on first visit).

Gather context

Catalog categories and margin-safe discount bands.
Stack rules with other promos.
Compliance: new-customer definition, consent for popup/email.

Read

references/cold_start_playbook.md

for segment → offer → trigger map.

Mandatory outputs (full run)

A) Path → segment table

Observed path pattern	Preference label	Rationale
e.g. 3 PDPs same category	Category intent	…
e.g. cart + shipping page	Shipping sensitivity	…

B) Segment → first-order offer

Segment	First-order offer	Min order / notes
…	…	…

C) Trigger spec

Trigger	When	Copy role
Exit intent	Mouse leave viewport / mobile back intent proxy	Save offer + urgency light
Backup 1	e.g. 25s on PDP	Deep interest
Backup 2	e.g. second collection view	Broad interest

Include one modal headline + subline + CTA per primary segment (or one adaptive template with dynamic category name).

Pushy when vague

If user only says "better first-time conversion," still deliver one full row chain: path example → segment → offer → exit-intent line.

When NOT to use

Repeat-customer-only campaigns.
No first-visit or anonymous context.

Split with other skills

LTV win-back — lapsed buyers; this skill is first session.
Cart bundle AOV — add-ons; this skill is cold start + first order.