Claude-seo-skills seo-local

install

source · Clone the upstream repo

git clone https://github.com/lionkiii/claude-seo-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/lionkiii/claude-seo-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/seo-local" ~/.claude/skills/lionkiii-claude-seo-skills-seo-local && rm -rf "$T"

manifest: skills/seo-local/SKILL.md

source content

Local SEO Audit

Performs a comprehensive local SEO audit from live URL fetching. No MCP required.

Inputs

```
business
```
: Business name, URL, or location string.
- If URL: fetch the homepage directly.
- If business name + location (e.g., "Acme Plumbing Austin TX"): note that live lookup is not possible; analyze any URL the user provides separately.
- Best input: homepage URL (e.g.,
```
https://acme-plumbing.com
```
  ).

Execution

Step 1: Fetch and Extract Business Info

Fetch homepage with WebFetch. Also fetch

/contact

and

/about

if linked from homepage. Extract from HTML:

Business name (from
```
<title>
```
, H1, or schema)
Address (street, city, state, zip, country)
Phone number(s)
Email address(es)
Schema markup (look for
```
<script type="application/ld+json">
```
blocks)

Step 2: NAP Consistency Check

NAP = Name, Address, Phone. Consistency across the site is a local ranking factor. Check: homepage, footer, contact page, about page, schema markup. For each location of NAP found, record exact text and flag discrepancies:

Different phone formats (
```
(512) 555-1234
```
vs
```
512-555-1234
```
) — NOTE (not critical)
Different address formats (abbreviated vs full state) — NOTE
Completely different address or phone — CRITICAL flag

Step 3: Local Schema Audit

Check for these schema types in JSON-LD blocks:

LocalBusiness

(or subtype:

Plumber

Restaurant

MedicalBusiness

, etc.)

Required properties:
```
name
```
,
```
address
```
(as
```
PostalAddress
```
),
```
telephone
```

Recommended:

geo

(as

GeoCoordinates

openingHours

url

image

priceRange

PostalAddress

requires:

streetAddress

addressLocality

addressRegion

postalCode

For any missing required/recommended properties, generate corrected JSON-LD at the end of output. Detect business type from schema type or page content to select appropriate LocalBusiness subtype.

Step 4: Google Business Profile Signals

Check for presence of:

Google Maps embed (
```
maps.google.com
```
or
```
google.com/maps
```
iframe)
GBP link (
```
business.google.com/
```
or Google Maps URL with place ID)
Reviews integration (review schema, review widget, or link to Google reviews)
Service area mentions (city names, county, "serving [city]" in body text)
Operating hours on website

Step 5: Local Content Signals

City/region in
```
<title>
```
tag: check if geo-modifier present (e.g., "Plumber in Austin")
City/region in H1: check if location keyword present
Location pages (if multi-location): look for
```
/[city]/
```
URL pattern or location listing pages
Local testimonials: customer names with locations, Google review embeds
Proximity/location keywords in body: "near me", "in [city]", "serving [area]"

Step 6: Citation Opportunities

Based on detected business type, list relevant citation directories:

General (all business types):

Google Business Profile, Yelp, BBB (Better Business Bureau), Yellow Pages, Apple Maps, Bing Places, Foursquare

Industry-specific (detect from schema type, title, or content):

Restaurants: TripAdvisor, OpenTable, Zomato
Healthcare: Healthgrades, ZocDoc, WebMD, Vitals
Legal: Avvo, FindLaw, Justia, Lawyers.com
Home Services: HomeAdvisor, Angi, Thumbtack, Houzz
Real Estate: Zillow, Realtor.com, Trulia

Check if any citation platforms are already linked from the site.

Step 7: Review Signals

Review schema (
```
@type: Review
```
or
```
AggregateRating
```
in JSON-LD)
Review platform links (Google, Yelp, Trustpilot, industry-specific)
Aggregate review score displayed on site
Review request CTA (e.g., "Leave us a review" button/link)

Step 8: Mobile Optimization

Local searches are 60%+ mobile — check:

<meta name="viewport" content="width=device-width">

present

Click-to-call links:
```
<a href="tel:+1...">
```
for phone numbers (not just plain text)
Google Maps embed responsive (not fixed width)
Tap targets for key CTAs (subjective — note if CTA buttons exist)

Local SEO Score Calculation (0-100)

Factor	Max Points
NAP consistent across all pages	20
LocalBusiness schema present and valid	20
GBP signals (Maps embed + GBP link)	15
Local content signals (title + H1 + body)	15
Citation platform presence (3+ found)	10
Review signals	10
Mobile: click-to-call + viewport	10

Output Format

## Local SEO Audit: [business name / URL]

**Local SEO Score: [N]/100**

### NAP Consistency Status

| Location | Name | Address | Phone | Match? |
|----------|------|---------|-------|--------|

### Local Schema

**Status:** [Present / Missing / Incomplete]
[If issues: show corrected JSON-LD block]

### GBP Integration Checklist

- [x] Google Maps embed
- [ ] GBP link
- [x] Operating hours
- [ ] Review integration
- [x] Service area mentions

### Local Content Assessment

| Signal | Status | Detail |
|--------|--------|--------|
| City in title | PASS/FAIL | [title content] |
| City in H1 | PASS/FAIL | [H1 content] |
| Location pages | N/A / Found | |

### Citation Opportunities

| Platform | Category | Status |
|----------|----------|--------|
| Google Business Profile | General | [Linked / Not detected] |
| Yelp | General | [Linked / Not detected] |

### Priority Actions

[Critical/High/Medium/Low action items]

## Data Sources

- Live fetch: [URL] via WebFetch
- Schema: extracted from page JSON-LD