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claude-code

Claude-skill-registry activation-map

Use to link segments and insights to GTM plays, owners, and measurement

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/activation-map" ~/.claude/skills/majiayu000-claude-skill-registry-activation-map && rm -rf "$T"
manifest: skills/data/activation-map/SKILL.md
source content

Activation Map Skill

When to Use

  • After defining new customer segments or insights that require action.
  • Aligning marketing, sales, CS, and product teams on who owns what.
  • Tracking adoption and performance of segment-driven campaigns.

Framework

  1. Segment/Insight Summary – describe target segments, size, and business goal.
  2. Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
  3. Channel & Asset Needs – specify content, tooling, and integrations required.
  4. Measurement – define KPIs, dashboards, and review cadence.
  5. Feedback Loop – gather learnings, update plays, and inform next iteration.

Templates

  • Activation matrix (segment, play, owner, timing, KPI).
  • Brief template for play owners.
  • Scorecard format for exec reviews.

Tips

  • Keep owners accountable by including due dates and status fields.
  • Tie KPIs back to the original segmentation goal for clarity.
  • Pair with 
    segmentation-framework
    updates to maintain alignment.