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claude-codemarketing

Claude-skill-registry adoption-playbook

Structured guide for designing and executing customer adoption programs.

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/adoption-playbook" ~/.claude/skills/majiayu000-claude-skill-registry-adoption-playbook && rm -rf "$T"
manifest: skills/data/adoption-playbook/SKILL.md
tags
#customer-adoption#onboarding-strategy#program-design#journey-mapping#content-creation
source content

Adoption Playbook Skill

When to Use

  • Launching onboarding/adoption initiatives for new segments or products.
  • Refreshing adoption strategies after major roadmap or packaging changes.
  • Standardizing enablement for CS, product, and marketing partnerships.

Framework

  1. Persona & Journey Mapping – goals, blockers, success metrics, critical milestones.
  2. Play Matrix – channel x milestone view of actions, owners, cadences, and triggers.
  3. Content Library – templates for comms, workshops, office hours, and enablement assets.
  4. Measurement Plan – activation, usage, sentiment, expansion metrics with thresholds.
  5. Feedback Loop – qualitative signals, experiment backlog, and improvement tracker.

Templates

  • Journey table (milestone, trigger, action, owner, KPI).
  • Adoption campaign brief with creative/copy checklist.
  • Weekly adoption standup agenda and notes doc.

Tips

  • Anchor each milestone on a clear customer outcome, not just feature usage.
  • Pair with 
    build-adoption-program
    command for automated blueprints.
  • Archive playbook iterations to show impact in QBR/EBR storytelling.