Angle Generator

Generate ranked ad angles using proven direct response principles.

Process

Step 1: Analyze the Offer

Gather: product/service details, problem solved, target customer, unique mechanism, proof elements, price point.

Step 2: Apply Direct Response Principles

Intensification Angles

• Demo/proof (product in action)
• Before/after transformation
• Side-by-side comparison
• Speed/ease demonstration

Authority Angles

• Expert endorsement
• Scientific/research-backed
• Founder story
• Industry insider

Mass Desire Angles

• Health/wellness
• Wealth/savings
• Relationship/social
• Status/prestige
• Convenience/time-saving

Problem-Agitation Angles

• "What's really causing your [problem]"
• "Why [common solution] doesn't work"
• "The hidden truth about [industry]"
• Enemy/villain (blame external factors)

Social Proof Angles

• Customer story
• Results compilation
• "Join X others who..."
• Viral/trending

Step 3: Cross-Industry Ideation

Identify parallel markets where avatar exists. Research winning ads in those industries. Translate concepts (blue ocean opportunity).

Step 4: Avatar-Specific Variations

For each core angle, create variations by: age, gender, lifestyle, pain point, skeptic vs. believer.

Step 5: Output Ranked List

## ANGLE GENERATOR: [Offer Name]

### TIER 1 - HIGH CONFIDENCE
**Angle 1: [Name]**
- Hook concept: [One-liner]
- Target avatar: [Who]
- Principle: [DR principle]
- Reasoning: [Why it works]

### TIER 2 - TEST ANGLES
[Promising concepts]

### TIER 3 - EXPERIMENTAL
[Cross-industry/unconventional]

### CROSS-INDUSTRY INSPIRATION
- Industry: [Related]
- Winning angle: [Description]
- Application: [Translation]

Angle Formulas

• "How to [benefit] without [pain point]"
• "The [number] [mistake/secret] [audience] [outcome]"
• "[Demographic], here's why [problem] isn't your fault"
• "I [did thing] and [unexpected result]"
• "[Timeframe] ago I was [before], now I'm [after]"

Source: Tyler's 8 Step Ideation, VISCAP