Claude-skill-registry app-marketing-copy

Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/app-marketing-copy" ~/.claude/skills/majiayu000-claude-skill-registry-app-marketing-copy && rm -rf "$T"

manifest: skills/data/app-marketing-copy/SKILL.md

App Marketing Copy

Quick start

Ask for missing inputs (or infer from repo/product docs):

App name + 1-sentence value prop
Target user + primary job-to-be-done
3–7 key features + 1–3 differentiators
Desired tone (and words to use/avoid)
Platform(s): iOS App Store, Google Play, or both
Screenshot count and theme (if needed)

Confirm deliverables:

Store listing (iOS, Google Play)
Marketing pack (landing hero, feature blurbs, CTAs, ads)
Screenshot pack (caption copy + image-generation prompts)

Produce 2–3 variants per high-impact field, then recommend a “best pick” with 1-sentence rationale.

Intake template (ask, then proceed)

Audience: who + what they want
Problem: what’s hard today
Outcome: what “success” looks like
Differentiators: why this vs alternatives
Proof: numbers, reviews, awards, press (if any)
Constraints: claims to avoid, legal/compliance notes, pricing mention policy
Locale(s): default to US English unless told otherwise

Outputs

iOS App Store listing

Provide: App Name options, Subtitle options, Promotional Text, Keyword set, Full Description, “What’s New” (release notes).

Enforce field limits; if unsure, open

references/app-store-metadata.md

or run

scripts/check_app_store_limits.py

Google Play listing

Provide: Title options, Short Description options, Full Description, Feature bullets, Release notes.

Enforce limits; see

references/app-store-metadata.md

scripts/check_app_store_limits.py

Marketing copy pack

Provide: 5–10 taglines, 3 hero sections (headline + subhead + CTA), 6 feature blurbs (1–2 sentences), 10 micro-CTAs, 10 ad hooks (short), 5 social posts.
Keep claims supportable; avoid “#1 / best” unless proven.

Screenshot pack (copy + prompts)

Provide: 5–8 screenshot captions (2–5 words each) + optional sub-captions; include a narrative order (setup → value → proof → CTA).
Provide: per-screenshot art direction + a prompt template for text-to-image generation (backgrounds/illustrations), tailored to the user’s tool.
Use
```
references/screenshot-prompts.md
```
for prompt patterns and negative prompts.

Quality checks (do before final)

Character limits: validate with
```
scripts/check_app_store_limits.py
```
for store fields.
Consistency: keep the same core value prop across title/subtitle/hero/screenshot 1.
Compliance: avoid disallowed claims, competitor trademarks, and sensitive targeting; ask if regulated domain (health/finance/kids).
Readability: short sentences, active voice, scannable bullets.

Included resources

```
references/app-store-metadata.md
```
: field map + common limits + output skeletons.
```
references/screenshot-prompts.md
```
: prompt templates for backgrounds and promo visuals.
```
scripts/check_app_store_limits.py
```
: quick character-limit checker for iOS/Google Play fields (JSON in, table out).