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Claude-skill-registry attribution-playbook

Standard operating guide for campaign tagging, attribution models, and

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/attribution-playbook" ~/.claude/skills/majiayu000-claude-skill-registry-attribution-playbook && rm -rf "$T"
manifest: skills/data/attribution-playbook/SKILL.md
tags
#attribution-models#campaign-tagging#data-governance#qa-checklist#model-comparison
source content

Attribution Playbook Skill

When to Use

  • Standing up or refreshing attribution models across teams.
  • Training campaign owners on UTMs, tracking, and governance.
  • Running QA before/after changing attribution weights or tooling.

Framework

  1. Taxonomy Rules – channel, campaign, creative, and experiment naming standards.
  2. Model Catalog – when to use first/last/linear/position/data-driven with pros/cons.
  3. Data Contracts – required fields, systems of record, sync cadence.
  4. QA Checklist – sample records, dedupe logic, cross-tool reconciliation.
  5. Change Management – approval workflow, communications, and measurement of impact.

Templates

  • UTM builder + validation sheet.
  • Attribution model comparison matrix.
  • QA runbook for campaign launches and quarterly audits.

Tips

  • Keep a shared "gotchas" log for recurring tagging errors.
  • Align with finance on ROI/CAC definitions before rolling out model changes.
  • Pair with 
    evaluate-attribution-models
    for decision-ready narratives.