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claude-codemarketing

Claude-skill-registry battlecard-library

Template system for building, tagging, and distributing competitive battlecards.

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/battlecard-library" ~/.claude/skills/majiayu000-claude-skill-registry-battlecard-library && rm -rf "$T"
manifest: skills/data/battlecard-library/SKILL.md
tags
#competitive-analysis#sales-enablement#template-system#crm-integration#battlecard-creation
source content

Battlecard Library Skill

When to Use

  • Creating/updating battlecards for new competitors.
  • Packaging objection handling + differentiation guidance for field teams.
  • Tracking adoption and freshness of competitive assets.

Framework

  1. Card Structure – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
  2. Metadata & Tagging – segment, persona, stage, product module, last updated, SME, confidence level.
  3. Enablement Hooks – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
  4. Review Cadence – SME assignments, refresh schedule, localization requirements.
  5. Analytics – usage tracking, win rate impact, prioritized backlog.

Templates

  • Battlecard deck/Notion template with modular sections.
  • Objection handling table (objection → talk track → asset → confidence).
  • Update log spreadsheet capturing date, owner, change summary.

Tips

  • Embed battlecards directly into CRM/workspace surfaces where reps already work.
  • Flag trap-setting and landmines clearly to avoid disclosure mistakes.
  • Pair with 
    build-battlecard-suite
    command to automate population.