Claude-skill-registry buyer-journey-mapper
Create persona × journey grids for AEO (Answer Engine Optimization) content strategy. Maps specific questions to buyer stages for AI citation optimization.
install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/buyer-journey-mapper" ~/.claude/skills/majiayu000-claude-skill-registry-buyer-journey-mapper && rm -rf "$T"
manifest:
skills/data/buyer-journey-mapper/SKILL.mdsource content
Buyer Journey Mapper
Audience: Content strategists optimizing for AI citations Goal: Create question-based content grids mapped to buyer personas and journey stages
The AEO Shift
Move from broad "Ultimate Guides" to specific answers for specific questions.
3×4 Content Grid Template
Create for each product line:
| Journey Stage | Persona A | Persona B | Persona C |
|---|---|---|---|
| Awareness | "How do I...?" | "What is...?" | "Why does...?" |
| Consideration | "Best tools for..." | "Compare X vs Y" | "How to choose..." |
| Evaluation | "Does [Product] do...?" | "[Product] vs [Competitor]" | "[Product] pricing" |
| Decision | "Can [Product] accomplish...?" | "[Product] ROI" | "How to implement..." |
Persona Specificity
- ❌ "Marketing Manager"
- ✅ "Marketing Manager Margaret at a 200-person logistics company managing a 3-person team"
Three-Pronged Query Sourcing
-
Keyword Data (Ahrefs/SEMrush)
- Question-based queries
- "People Also Ask" variations
-
Social Listening (Reddit, Quora)
- Community questions
- Industry forum discussions
-
Internal Data
- CRM call transcripts
- Sales/CS team interviews
Funnel-Stage Query Tagging
| Stage | Query Pattern | Content Type |
|---|---|---|
| Awareness | "How do I do X?" | Educational guides |
| Consideration | "Best tools for ABC" | Comparison posts |
| Evaluation | "[Product] features" | Feature pages, demos |
| Decision | "Can [Product] accomplish [Task]?" | Use cases, ROI calculators |
Output
## Buyer Journey Content Grid: [Product/Topic] ### Personas - Persona A: [specific description] - Persona B: [specific description] - Persona C: [specific description] ### Grid [3×4 table with specific questions] ### Query Sources - Keyword data: [sources used] - Social: [communities monitored] - Internal: [data sources] ### Priority Queue 1. [Highest-opportunity question] 2. [Next priority] ...