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claude-codemarketing

Claude-skill-registry cadence-design

Use when spacing, sequencing, and pacing multi-touch email programs.

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/cadence-design" ~/.claude/skills/majiayu000-claude-skill-registry-cadence-design && rm -rf "$T"
manifest: skills/data/cadence-design/SKILL.md
tags
#email-cadence#sequence-planning#lifecycle-mapping#channel-coordination#engagement-timing
source content

Email Cadence Design Skill

When to Use

  • Planning nurture, onboarding, or expansion sequences with multiple branches.
  • Auditing send frequency to reduce fatigue and unsubscribes.
  • Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

  1. Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
  2. Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
  3. Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
  4. Channel Mix – pair emails with supporting channels; document ownership and SLAs.
  5. Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

  • Cadence matrix (day, trigger, message purpose, CTA, channel).
  • Fatigue model calculator (touches vs engagement trend).
  • Suppression logic checklist (recent send, opportunity stage, consent).

Tips

  • Front-load value but leave whitespace before high-ask CTAs.
  • Reuse proven send windows per persona while testing incrementally.
  • Share cadence plan with SDR/CSM teams to prevent overlap.