Claude-skill-registry campaign-brief

Create or update a marketing campaign brief

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/campaign-brief" ~/.claude/skills/majiayu000-claude-skill-registry-campaign-brief && rm -rf "$T"

manifest: skills/data/campaign-brief/SKILL.md

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

Signal	Mode	Confidence
"update", "revise", "modify" in input	UPDATE	100%
File path provided ( `@path/to/campaign.md` )	UPDATE	100%
"create", "new", "draft" in input	CREATE	100%
"find", "search", "list campaigns"	FIND	100%
"the campaign", "our campaign"	UPDATE	85%
Just campaign name/objective	CREATE	60%

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new campaign brief using template below.

UPDATE:

Read existing campaign brief (search if path not provided)
Preserve unchanged sections exactly
Update timeline, budget, metrics, or activities
Show diff summary: "Updated: [sections]. Unchanged: [sections]."

FIND:

Search paths below for campaign briefs
Present results: campaign name, status, dates, path
Ask: "Update one of these, or create new?"

Search Locations for Campaign Briefs

```
campaigns/
```
```
marketing/
```
```
gtm/campaigns/
```
```
marketing/campaigns/
```

Create a Marketing Campaign Brief for the specified campaign.

V2V Phase

Phase 4: Coordinated Execution - This skill supports marketing execution.

Output Structure

1. Campaign Overview

Campaign name
Campaign type (awareness, demand gen, product launch, etc.)
Duration
Budget

2. Campaign Objectives

Objective	Metric	Target
[Objective 1]	[Metric]	[Target]
[Objective 2]	[Metric]	[Target]

3. Target Audience

Primary audience
Secondary audience
Audience size estimate
Audience characteristics
Where they spend time

4. Key Messages

Primary message (one sentence)
Supporting messages (3-5 points)
Proof points
Tone and voice

5. Channels & Tactics

Channel	Tactic	Audience	Budget	Owner
[Channel 1]	[Tactic]	[Audience]	$X	[Owner]
[Channel 2]	[Tactic]	[Audience]	$X	[Owner]

6. Timeline

Phase	Dates	Activities
Planning	[Dates]	[Activities]
Pre-launch	[Dates]	[Activities]
Launch	[Dates]	[Activities]
Sustain	[Dates]	[Activities]
Wrap-up	[Dates]	[Activities]

7. Budget Breakdown

Category	Amount	% of Total
Media	$X	X%
Creative	$X	X%
Events	$X	X%
Tools	$X	X%
Total	$X	100%

8. Success Metrics

Metric	Target	Measurement Method
Reach	[Target]	[How measured]
Engagement	[Target]	[How measured]
Leads	[Target]	[How measured]
Pipeline	[Target]	[How measured]

9. Creative Requirements

Assets needed
Formats and sizes
Brand guidelines
Approval process
Due dates

10. Dependencies & Risks

Dependency/Risk	Impact	Mitigation
[Item]	High/Med/Low	[Plan]

Instructions

Ask about campaign objectives if not specified
Reference any brand or marketing strategy documents provided via @file syntax
Ensure budget and timeline are realistic
Include clear success metrics
Save as markdown file
Offer to create presentation version using /present