Clip Extraction

Extract and catalog best moments from raw footage.

Process

Step 1: Transcribe with Timestamps

Transcription Methods:

• AI transcription (Claude, Whisper, Descript)
• Manual review for accuracy
• Include timestamps every 10-30 seconds

Format:

[00:00] Opening small talk
[00:45] "The reason I started this company was..."
[01:23] Gets emotional about customer story
[02:15] Explains unique mechanism
...

Step 2: Identify High-Emotion Moments

Emotion Markers:

• Voice changes (gets louder, softer, cracks)
• Pauses before important statements
• Laughing or crying
• Passionate explanations
• Authentic frustration
• Surprise or excitement

Flag These Moments:

• Real reactions (not scripted)
• Vulnerable admissions
• Powerful stories
• "Aha" moments
• Customer impact stories

Step 3: Tag by Content Type

HOOK Clips

• Attention-grabbing statements
• Provocative claims
• Curiosity-inducing openers
• Pattern interrupts

SOCIAL PROOF Clips

• Customer stories
• Results mentions
• Testimonial moments
• Endorsements

NARRATIVE Clips

• Origin story pieces
• Problem explanations
• Solution discoveries
• Transformation arcs

CTA Clips

• Direct calls to action
• Recommendation statements
• "You should try this" moments
• Risk reversal mentions

OBJECTION HANDLING Clips

• Skeptic responses
• Trust building
• "Why us" explanations
• Price justification

Step 4: Score for Ad Potential

Scoring Criteria (1-10):

Factor	Weight	Score
Authenticity	25%	X
Emotion	25%	X
Clarity	20%	X
Relevance	20%	X
Technical Quality	10%	X

Authenticity: Does it feel real, unscripted? Emotion: Does it evoke feeling? Clarity: Is the message clear? Relevance: Does it serve an ad purpose? Technical: Is audio/video usable?

Step 5: Output Clip List

## CLIP EXTRACTION: [Video Source]
Total Duration: [X:XX]
Clips Identified: [#]
High-Value Clips: [#]

---

### HOOK CLIPS (Score 8+)

**CLIP H1** [02:34 - 02:41]
- Quote: "I never thought I'd be the one to..."
- Emotion: Vulnerability
- Score: 9/10
- Usage: Top of funnel hook
- Notes: Great pause before revelation

**CLIP H2** [05:12 - 05:18]
...

---

### SOCIAL PROOF CLIPS

**CLIP SP1** [08:45 - 09:12]
- Quote: "A customer told me she cried when..."
- Emotion: Pride/Joy
- Score: 9/10
- Usage: Testimonial body section
- Notes: Genuine tears, very powerful

**CLIP SP2** [12:30 - 12:55]
...

---

### NARRATIVE CLIPS

**CLIP N1** [00:45 - 01:30]
- Content: Origin story - why started company
- Emotion: Determination
- Score: 7/10
- Usage: Story-based ad body
- Notes: Good but could be tighter

---

### CTA CLIPS

**CLIP C1** [18:20 - 18:35]
- Quote: "If you're struggling with X, just try it"
- Emotion: Confidence
- Score: 8/10
- Usage: End of ad CTA
- Notes: Direct, authentic recommendation

---

### OBJECTION HANDLING CLIPS

**CLIP O1** [14:55 - 15:20]
- Objection addressed: Price concerns
- Quote: "I know it seems expensive but..."
- Score: 7/10
- Usage: Middle/bottom funnel

---

### TOP 10 CLIPS (Ranked)

| Rank | Clip ID | Timestamp | Type | Score | Primary Use |
|------|---------|-----------|------|-------|-------------|
| 1 | SP1 | 08:45 | Social Proof | 9 | Body |
| 2 | H1 | 02:34 | Hook | 9 | Opening |
| 3 | ... | ... | ... | ... | ... |

---

### AD COMBINATIONS

**Combo 1: Full Story Arc**
- Hook: H1 (02:34)
- Body: N1 (00:45) + SP1 (08:45)
- CTA: C1 (18:20)
- Est. length: 60s

**Combo 2: Quick Proof**
- Hook: H2 (05:12)
- Body: SP1 (08:45)
- CTA: C1 (18:20)
- Est. length: 30s

---

### CLIPS NEEDING RE-SHOOT
[List any moments worth capturing again with better setup]

### MISSING CONTENT
[Content types not captured that should be]

Extraction Tips (Kamal FounderAds)

What to Look For:

• Pain in their eyes when telling real stories
• Moments they haven't rehearsed
• Stories > Statements (22x more memorable)
• Authentic emotional responses

Technical Considerations:

• Good audio is essential (external mic)
• Lighting can be imperfect (authenticity)
• iPhone quality is fine
• Background should be interesting

Organization System:

• Folder per video source
• Subfolders by clip type
• Clear naming convention
• Timestamp in filename

Source: Kamal FounderAds, LeadsIcon