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claude-codemarketing

Claude-skill-registry co-marketing-governance

Governance playbook for joint marketing programs, MDF, and performance

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/co-marketing-governance" ~/.claude/skills/majiayu000-claude-skill-registry-co-marketing-governance && rm -rf "$T"
manifest: skills/data/co-marketing-governance/SKILL.md
tags
#marketing#governance#mdf#reporting#collaboration#templates
source content

Co-Marketing Governance Skill

When to Use

  • Planning joint campaigns, launches, or events with partners.
  • Managing MDF budgets, approvals, and performance tracking.
  • Preparing partner QBRs or exec updates focused on demand-generation impact.

Framework

  1. Program Intake – business case, audience, KPIs, required assets, legal/compliance checks.
  2. Approval Workflow – decision matrix for marketing, partner, and finance stakeholders.
  3. Execution Cadence – sprint plan, shared tracking sheets, and content governance.
  4. Measurement & Attribution – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
  5. Closeout & Learnings – retro template, MDF reconciliation, and next-play recommendations.

Templates

  • Co-marketing brief + approval form.
  • MDF budget tracker with forecast vs actuals.
  • Post-campaign report outline with KPIs and narrative prompts.

Tips

  • Align messaging with joint solution blueprints to keep storytelling consistent.
  • Attach MDF approval deadlines to campaign calendars to avoid delays.
  • Pair with 
    run-partner-qbr
    to highlight impact and secure additional investment.