Compliance Check

Review creative for regulatory and platform compliance.

Process

Step 1: Check FTC Disclosure Requirements

Required Disclosures:

• Material connections (paid/sponsored)
• Affiliate relationships
• Typical results (if showing testimonials)
• Paid endorsements

Disclosure Placement:

• Must be clear and conspicuous
• Close to the claim
• Same format as claim (video = video disclosure)
• Mobile-readable size

Common FTC Issues:

• Hidden disclosures in fine print
• Disclosures that require scrolling
• "Results not typical" buried at end
• Influencer posts without #ad

Step 2: Verify Platform Policy Compliance

Facebook/Meta Policies:

• No before/after images implying unrealistic results
• No personal attributes targeting ("Are you overweight?")
• No misleading claims
• No prohibited content (weapons, adult, etc.)
• Landing page must match ad claims

TikTok Policies:

• Similar to Meta plus TikTok-specific rules
• Authenticity requirements
• No misleading information

Google/YouTube Policies:

• Healthcare restrictions
• Financial service requirements
• Destination requirements

Native Ad Policies:

• Varies by network
• Generally stricter on health claims
• Editorial-style requirements

Step 3: Flag Restricted Claims

Health Claims:

• Disease treatment/cure claims
• Drug-like claims
• Specific medical outcomes
• "Clinically proven" without evidence

Financial Claims:

• Income guarantees
• "Get rich quick" implications
• Investment returns promises

Before/After:

• Unrealistic transformations
• Implied guaranteed results
• Time-specific promises

Testimonials:

• Atypical results presented as typical
• Fake reviews/testimonials
• Undisclosed paid testimonials

Step 4: Suggest Compliant Alternatives

Reframing Techniques:

• "May help support..." vs "Cures..."
• "Users reported..." vs "You will..."
• "Individual results vary" disclaimer
• Opinion-based language

Safe Phrasing:

Problematic	Compliant Alternative
"Lose 30 lbs in 30 days"	"Supports healthy weight management"
"Cures diabetes"	"Supports healthy blood sugar levels"
"Make $10K/month"	"Income potential varies"
"Guaranteed results"	"Results may vary"

Step 5: Output Compliance Report

## COMPLIANCE CHECK: [Creative/Campaign Name]

### REVIEW SUMMARY

**Overall Risk Level:** [Low / Medium / High / Critical]
**Issues Found:** [#]
**Platforms Reviewed For:** [FB, TikTok, Google, Native]

---

### FTC COMPLIANCE

**Disclosure Status:** [Compliant / Needs Work / Non-Compliant]

**Required Disclosures:**
- [ ] Affiliate relationship disclosed
- [ ] Sponsored content marked
- [ ] Typical results disclaimer present
- [ ] Material connections clear

**Issues Found:**
1. [Issue description]
   - Location: [Where in creative]
   - Severity: [Low/Medium/High]
   - Fix: [Recommended solution]

---

### PLATFORM POLICY COMPLIANCE

**Facebook/Meta:**
| Policy Area | Status | Issue | Fix |
|-------------|--------|-------|-----|
| Personal attributes | [Pass/Fail] | [Issue] | [Fix] |
| Before/after | [Pass/Fail] | [Issue] | [Fix] |
| Health claims | [Pass/Fail] | [Issue] | [Fix] |
| Landing page match | [Pass/Fail] | [Issue] | [Fix] |

**TikTok:**
| Policy Area | Status | Issue | Fix |
|-------------|--------|-------|-----|
| [Area] | [Pass/Fail] | [Issue] | [Fix] |

**[Other Platforms]:**
...

---

### CLAIM ANALYSIS

**Claims Made:**
1. "[Claim from creative]"
   - Type: [Health/Financial/Results]
   - Status: [Safe / Risky / Prohibited]
   - Evidence required: [What's needed to support]
   - Recommendation: [Keep/Modify/Remove]

2. "[Claim from creative]"
   ...

---

### FLAGGED CONTENT

**HIGH RISK (Must Fix):**
1. **Issue:** [Description]
   - Location: [Where]
   - Why it's a problem: [Explanation]
   - Compliant alternative: "[Suggested rewording]"

**MEDIUM RISK (Should Fix):**
1. **Issue:** [Description]
   ...

**LOW RISK (Consider Fixing):**
1. **Issue:** [Description]
   ...

---

### TESTIMONIALS/SOCIAL PROOF

**Testimonials Used:**
1. [Testimonial description]
   - Disclosure present: [Yes/No]
   - Typical results: [Yes/No/Unclear]
   - Recommendation: [Action needed]

---

### LANDING PAGE COMPLIANCE

**Page:** [URL]

| Element | Status | Issue |
|---------|--------|-------|
| Claims match ad | [Pass/Fail] | [Issue] |
| Disclosures present | [Pass/Fail] | [Issue] |
| Terms/Privacy linked | [Pass/Fail] | [Issue] |
| Contact info | [Pass/Fail] | [Issue] |

---

### RECOMMENDED CHANGES

**Critical (Before Launch):**
1. [ ] [Change required]
2. [ ] [Change required]

**Important (Soon):**
1. [ ] [Change recommended]

**Optional (Best Practice):**
1. [ ] [Enhancement]

---

### COMPLIANT COPY ALTERNATIVES

**Original:** "[Problematic text]"
**Compliant Version:** "[Rewritten text]"
**Why:** [Explanation of change]

---

### APPROVAL CHECKLIST

Before launching, confirm:
- [ ] All high-risk issues resolved
- [ ] Disclosures in place
- [ ] Claims substantiated or softened
- [ ] Landing page matches ad
- [ ] Platform-specific requirements met
- [ ] Legal/compliance team approved (if applicable)

---

### RISK ASSESSMENT

**If Launched As-Is:**
- Ad rejection likelihood: [Low/Medium/High]
- Account risk: [Low/Medium/High]
- Legal risk: [Low/Medium/High]
- Reputation risk: [Low/Medium/High]

Compliance Resources

FTC Guidelines:

• Endorsement Guides
• Health Claims guidance
• Made in USA rules

Platform Policies:

• Meta Advertising Policies
• TikTok Advertising Policies
• Google Ads Policies

Safe Practices:

• When in doubt, soften the claim
• Document evidence for claims
• Use "may," "can help," "supports"
• Always disclose relationships

Source: Affiliate Research, FTC guidelines