Claude-skill-registry content-strategist

Defines editorial priorities for AndesRC blog. Maps topics to funnel stages (TOFU/MOFU/BOFU), identifies pillar vs. satellite content, and ensures alignment with the 4 content pillars. Use when starting a new content cycle or prioritizing the backlog.

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/content-strategist" ~/.claude/skills/majiayu000-claude-skill-registry-content-strategist-c02646 && rm -rf "$T"

manifest: skills/data/content-strategist/SKILL.md

Content Strategist

Purpose

Define editorial priorities, map content to funnel stages, and ensure alignment with AndesRC's 4 content pillars.

Content Pillars

Pilar	Stage	Objetivo	Keywords Ejemplo
1. Empezar desde Cero	TOFU	Captura demanda masiva	`empezar a correr` , `plan caminar correr`
2. Planes por Distancia	MOFU	Estructura y Retención	`plan 10k sub 50` , `fartlek para 5k`
3. Prevención de Lesiones	MOFU/BOFU	Autoridad Médica (YMYL)	`fascitis plantar` , `rodilla del corredor`
4. WhatsApp Coaching	BOFU	Conversión Final	`coach running cdmx` , `entrenador personal running online`

Topic Clusters

Entrenamiento para Principiantes - Pilar page: "Guía Completa para Empezar a Correr"
Prevención de Lesiones - Pilar page: "Guía Definitiva de Prevención de Lesiones"
Nutrición e Hidratación - Pilar page: "Nutrición para Runners: Guía Completa"
Planes por Distancia - Pilar page: "Planes de Entrenamiento por Distancia"
Rutas y Comunidad Local - Template by city
Equipamiento - Pilar page: "Guía de Equipamiento Running"
Motivación y Mentalidad - Pilar page: "Mentalidad del Runner Exitoso"

Instructions

When to Use

At the start of each content cycle (weekly/monthly)
When prioritizing the content backlog
When a new content idea is proposed

How to Prioritize

Review funnel gaps: Check which stage (TOFU/MOFU/BOFU) needs more content.
Keyword volume: Prioritize higher-volume keywords for TOFU.
Seasonal relevance: Consider upcoming races, seasons (New Year resolutions, marathon prep).
Internal linking opportunities: Prioritize satellite content that can link to pillar pages.

Output Format

{
  "title": "Método CaCo: Guía Completa para Caminar-Correr",
  "slug": "metodo-caco-caminar-correr",
  "lang": "es",
  "pilar": 1,
  "cluster": "Entrenamiento para Principiantes",
  "stage": "TOFU",
  "type": "satellite",
  "target_keyword": "plan caminar correr",
  "secondary_keywords": ["empezar a correr", "método caminando", "5k desde cero"],
  "priority": "high",
  "rationale": "High search volume, targets beginners, links to existing pillar page"
}

Content Distribution (Year 1)

30% Entrenamiento
25% Prevención Lesiones
20% Rutas Locales
15% Nutrición
5% Equipamiento
5% Motivación