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claude-codemarketing

Claude-skill-registry creative-brief-framework

Use to structure concise creative briefs with goals, audience, and guardrails.

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/creative-brief-framework" ~/.claude/skills/majiayu000-claude-skill-registry-creative-brief-framework && rm -rf "$T"
manifest: skills/data/creative-brief-framework/SKILL.md
tags
#creative-briefing#campaign-planning#team-alignment#brief-creation#project-setup
source content

Creative Brief Framework Skill

When to Use

  • Kicking off new campaigns, product launches, or brand refresh projects.
  • Aligning marketing, product, and creative teams on objectives and deliverables.
  • Onboarding agencies or freelancers with standardized briefs.

Framework

  1. Objective & Success Metrics – clarify business goal, KPIs, and constraints.
  2. Audience & Insights – detail personas, pain points, and proof points.
  3. Message & Tone – outline pillars, RTBs, must-say/avoid guidance.
  4. Deliverables & Channels – list required assets, specs, and priority order.
  5. Logistics – include timeline, approvals, budget, references, and point people.

Templates

  • One-page creative brief document.
  • Stakeholder Q&A worksheet.
  • Kickoff deck outline with timeline + responsibilities.

Tips

  • Keep it scannable; link deeper research in appendices.
  • Capture “what success looks like” with quantitative + qualitative signals.
  • Pair with 
    production-playbook
    to convert briefs into task plans.