Creative Calendar

Plan and schedule creative production.

Process

Step 1: Assess Current Creative Inventory

Inventory Audit:

• Active winners (still performing)
• Testing creatives (in flight)
• In production (being made)
• Retired (fatigued/failed)

Categorize By:

• Angle/concept
• Format (video/static/carousel)
• Hook type
• Avatar targeted
• Platform optimized

Step 2: Identify Gaps

Gap Analysis:

• Which angles haven't been tested?
• Which formats are underrepresented?
• Which avatars lack content?
• Which platforms need optimization?

Seasonal Gaps:

• Upcoming holidays/events
• Seasonal relevance opportunities
• Trend-based content needs

Performance Gaps:

• Angles that need refreshing
• Winners needing variations
• Failing areas needing new approaches

Step 3: Schedule Production Priorities

Priority Framework:

1. Variations of winners (lowest risk, highest ROI)
2. New hooks on proven angles
3. New angles based on learnings
4. Experimental/innovative concepts
5. Seasonal/timely content

Production Cadence:

• Weekly: [X] new variations
• Bi-weekly: [X] new concepts
• Monthly: [X] major productions

Step 4: Allocate Resources

Resource Types:

• Internal creative team
• UGC creators
• Founder/expert shoots
• Stock/AI generation
• Editing capacity

Capacity Planning:

• Team member hours available
• Creator slots available
• Budget for production
• Timeline constraints

Step 5: Output Production Calendar

## CREATIVE CALENDAR: [Month/Quarter]

### INVENTORY SNAPSHOT

**Current Status:**
| Category | Active | Testing | Production | Retired |
|----------|--------|---------|------------|---------|
| Video | [#] | [#] | [#] | [#] |
| Static | [#] | [#] | [#] | [#] |
| Total | [#] | [#] | [#] | [#] |

**By Angle:**
| Angle | Active | Health | Need |
|-------|--------|--------|------|
| [Angle 1] | [#] | [G/Y/R] | [+#] |
| [Angle 2] | [#] | [G/Y/R] | [+#] |
| [Angle 3] | [#] | [G/Y/R] | [+#] |

**By Format:**
| Format | Active | Health | Need |
|--------|--------|--------|------|
| UGC Video | [#] | [G/Y/R] | [+#] |
| Founder | [#] | [G/Y/R] | [+#] |
| Static | [#] | [G/Y/R] | [+#] |

---

### GAPS IDENTIFIED

**High Priority:**
1. [Gap]: [Why urgent]
2. [Gap]: [Why urgent]

**Medium Priority:**
1. [Gap]: [Why important]

**Seasonal/Timely:**
1. [Upcoming event]: Content needed by [date]

---

### PRODUCTION TARGETS

**This Month:**
- Total new creatives: [#]
- Variations of winners: [#]
- New concepts: [#]
- New angles: [#]

**Weekly Breakdown:**
| Week | Variations | New Concepts | Total |
|------|------------|--------------|-------|
| 1 | [#] | [#] | [#] |
| 2 | [#] | [#] | [#] |
| 3 | [#] | [#] | [#] |
| 4 | [#] | [#] | [#] |

---

### WEEKLY CALENDAR

#### WEEK 1: [Date Range]

**Production:**
| Day | Task | Owner | Deliverable |
|-----|------|-------|-------------|
| Mon | [Task] | [Name] | [Output] |
| Tue | [Task] | [Name] | [Output] |
| Wed | [Task] | [Name] | [Output] |
| Thu | [Task] | [Name] | [Output] |
| Fri | [Task] | [Name] | [Output] |

**Shoots Scheduled:**
- [Date]: [Type] - [Details]

**Editing Queue:**
- [Project]: Due [Date]

**Launch Target:**
- [#] creatives ready for launch by [Date]

---

#### WEEK 2: [Date Range]
...

#### WEEK 3: [Date Range]
...

#### WEEK 4: [Date Range]
...

---

### RESOURCE ALLOCATION

**Team Capacity:**
| Resource | Available Hours | Allocated | Remaining |
|----------|-----------------|-----------|-----------|
| Creative Director | [#] | [#] | [#] |
| Editor 1 | [#] | [#] | [#] |
| Editor 2 | [#] | [#] | [#] |
| Copywriter | [#] | [#] | [#] |

**UGC Creators:**
| Creator | Slots | Assigned | Rate |
|---------|-------|----------|------|
| [Name] | [#] | [#] | $[X] |
| [Name] | [#] | [#] | $[X] |

**Budget:**
| Category | Budget | Allocated | Remaining |
|----------|--------|-----------|-----------|
| UGC | $[X] | $[X] | $[X] |
| Stock | $[X] | $[X] | $[X] |
| Production | $[X] | $[X] | $[X] |
| **Total** | $[X] | $[X] | $[X] |

---

### CONTENT BRIEFS NEEDED

**This Week:**
1. [ ] [Brief name] - Due: [Date] - Owner: [Name]
2. [ ] [Brief name] - Due: [Date] - Owner: [Name]

**Next Week:**
1. [ ] [Brief name]

---

### UPCOMING EVENTS/SEASONS

| Date | Event | Content Type | Due Date | Status |
|------|-------|--------------|----------|--------|
| [Date] | [Event] | [Type] | [Date] | [Status] |

---

### DEPENDENCIES & BLOCKERS

**Current Blockers:**
- [Blocker]: [Impact] - [Resolution]

**Dependencies:**
- [Item A] depends on [Item B]

---

### QUALITY CHECKPOINTS

**Weekly Review:**
- [ ] Inventory updated
- [ ] Production on track
- [ ] Budget tracking
- [ ] Launch pipeline full

**Monthly Review:**
- [ ] Performance analysis
- [ ] Inventory health
- [ ] Resource optimization
- [ ] Strategy adjustment

---

### NOTES

[Space for additional context, changes, or communications]

Production Best Practices

Velocity Over Perfection:

• Volume of testing matters
• Good enough > perfect but late
• Iterate based on data

Winner Multiplication:

• 10+ variations of each winner
• New hooks, same body
• New body, same hooks
• Different creators, same script

Balance Innovation and Iteration:

• 70% iterations of proven concepts
• 20% new angles based on data
• 10% experimental/wild cards

Source: LeadsIcon, VISCAP, general creative operations