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claude-code marketing

Claude-skill-registry creative-variants

Use when developing hooks, visuals, and copy variations for paid campaigns

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/creative-variants" ~/.claude/skills/majiayu000-claude-skill-registry-creative-variants && rm -rf "$T"

manifest: skills/data/creative-variants/SKILL.md

tags

#creative-writing #ad-copy #campaign-optimization #content-variation #visual-creation

source content

Creative Variant Playbooks Skill

When to Use

Kicking off new campaigns needing multiple creative angles.
Refreshing fatigued ads to regain performance.
Running systematic creative testing programs.

Framework

Hook Library – benefit, problem, proof, story, contrarian, curiosity.
Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
Story Formula – Hook → Value Proof → CTA; adapt for each channel.
Voice & Tone – align with persona (executive vs practitioner) and funnel stage.

Checklist

✅ Unique headline + body copy per variant.
✅ Visuals sized and optimized per channel.
✅ CTA and offer match landing page.
✅ Accessibility: subtitles, alt text, high contrast.
✅ Compliance/legal disclaimers added.

Templates

Variant tracker (concept, hook, asset link, status, performance snapshot).
Caption/copy bank with placeholders and emoji/hashtag guidance.
Video storyboard sheet.

Tips

Pair evergreen and timely hooks to keep pipelines fresh.
Recycle top-performing organic content into paid variations.
Archive learnings in a centralized asset library.