Claude-skill-registry cro

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/cro" ~/.claude/skills/majiayu000-claude-skill-registry-cro && rm -rf "$T"

manifest: skills/data/cro/SKILL.md

Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

Context	Reference	Triggers
Marketing pages, landing pages, pricing	`references/page-patterns.md`	"page not converting", "improve landing page"
Forms (non-signup)	`references/form-patterns.md`	"form friction", "contact form", "lead capture"
Signup/registration	`references/signup-patterns.md`	"signup dropoff", "registration friction"
Post-signup onboarding	`references/onboarding-patterns.md`	"activation rate", "first-run experience"
Paywalls, upgrade screens	`references/paywall-patterns.md`	"convert free to paid", "upgrade modal"
Popups, modals, banners	`references/popup-patterns.md`	"exit intent", "email popup"

Workflow

Identify stage: Which part of the funnel?
Load patterns: Read relevant reference file
Assess current state: What exists today?
Apply framework: Use patterns for analysis
Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

Touch targets 44px+
Appropriate keyboard types
Single-column layouts
Sticky CTAs

Trust Signals

Social proof near conversion points
Privacy assurances
Security badges where relevant
Clear expectations

Friction Reduction

Minimize required fields
Smart defaults
Progressive disclosure
Clear error handling

Measurement

For any CRO work, ensure tracking:

Funnel step completion rates
Drop-off points
Field-level analytics for forms
Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

Expert Panel Review (MANDATORY)

Before returning CRO recommendations, run expert panel review on proposed changes.

See:

ui-skills/references/expert-panel-review.md

Have 10 advertorial experts score the optimizations 0-100
Each provides specific improvement feedback
If average < 90: Iterate on recommendations
Only return when 90+ average achieved

Key reviewers for CRO:

Laja - Conversion optimization
Wiebe - CTA and form copy
Wroblewski - Mobile and form UX
Cialdini - Persuasion psychology

Related Skills

```
ab-test-setup
```
- For testing changes
```
analytics-tracking
```
- For measuring impact
```
copywriting
```
- For copy rewrites