Cross-Industry Research

Find creative inspiration by researching parallel markets.

Process

Step 1: Identify Parallel Industries

Avatar Mapping Your target avatar exists in multiple markets. Identify industries where:

• Same demographic shops
• Same psychographic profile
• Same life stage/situation
• Same problems (even if different solutions)

Example (Busy Moms):

• Baby products
• Meal delivery
• Fitness programs
• Time management apps
• Cleaning services
• Supplements

Example (Health-Conscious 50+):

• Supplements
• Medical devices
• Insurance
• Travel
• Hobbies/activities
• Financial services

Step 2: Research Top Brands/Ads

Facebook Ad Library

• Search industry keywords
• Find longest-running ads
• Download/screenshot winners

TikTok Top Ads

• Filter by industry (not your industry)
• Study what's trending
• Note formats and styles

YouTube/Native

• VidTao for YouTube ads
• Spy tools for native ads
• Note cross-platform winners

Step 3: Analyze What's Working

For each winning ad found:

Angle Identification

• What's the core message?
• What emotion is triggered?
• What promise is made?

Framework Analysis

• How is the ad structured?
• What's the hook type?
• How is proof presented?

Principle Extraction

• What DR principle is at play?
• Why does this resonate?
• What's the psychological trigger?

Step 4: Translate Concepts

Translation Questions:

• How can this concept apply to my offer?
• What would this angle look like for my product?
• How can I adapt this framework?
• What would make this BETTER for my market?

Translation Methods:

• Same angle, different product
• Same framework, different content
• Same emotional trigger, different proof
• Same format, different topic

Step 5: Output Actionable Concepts

## CROSS-INDUSTRY RESEARCH: [Your Offer]

### AVATAR OVERLAP INDUSTRIES
1. [Industry 1] - Reason: [Why avatar exists here]
2. [Industry 2] - Reason: [Why avatar exists here]
3. [Industry 3] - Reason: [Why avatar exists here]

---

### INDUSTRY 1: [Name]

**Top Performing Ads Found:**

**Ad A: [Description]**
- Brand: [Name]
- Platform: [Where running]
- Run time: [How long active]
- Angle: [Core message]
- Framework: [Structure]
- Principle: [DR principle]

**Translation to Your Offer:**
- Adapted angle: [How to apply]
- Hook concept: "[Adapted hook]"
- Why it should work: [Reasoning]

**Ad B: [Description]**
...

---

### INDUSTRY 2: [Name]
...

---

### CREATIVE CONCEPTS TO TEST

**Concept 1: [Name]**
- Inspired by: [Source ad/industry]
- Angle: [Description]
- Hook direction: [Opening idea]
- Framework: [Structure to use]
- Confidence level: [High/Medium/Low]

**Concept 2: [Name]**
...

### BLUE OCEAN OPPORTUNITIES

**Untapped Angles:**
- [Angle no one in your space is using]
- [Concept from adjacent industry]

**Format Opportunities:**
- [Ad format not common in your vertical]
- [Style from another industry]

### NEXT STEPS
1. [Specific creative to produce]
2. [Test to run]
3. [Research to continue]

Cross-Industry Types (Tyler's Framework)

1. Industry Cross Take winning concept from related industry → Apply to yours

• Example: Baby product trend → Meal delivery ad

2. Channel Cross Take winner from one platform → Adapt to another

• TikTok winner → Facebook adaptation
• YouTube format → Short-form version

3. Market Leader Study Study what big brands are doing → Apply to your niche

• Keep finger on pulse of innovation
• Adapt enterprise tactics to your scale

Key Insight

"The core psychological desires of why people buy have NOT changed. The only thing that's really changed is the medium of communication."

What works in one industry likely works in another because human psychology is consistent. You're not reinventing - you're translating.

Source: Tyler's 8 Step Ideation (blue ocean strategy)