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claude-code

Claude-skill-registry-data message-architecture

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry-data
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry-data "$T" && mkdir -p ~/.claude/skills && cp -r "$T/data/message-architecture" ~/.claude/skills/majiayu000-claude-skill-registry-data-message-architecture && rm -rf "$T"
manifest: data/message-architecture/SKILL.md
source content

Message Architecture Systems Skill

When to Use

  • Creating new messaging for campaigns, features, or personas.
  • Auditing messaging consistency across channels.
  • Onboarding new writers or agencies.

Framework

  1. Audience & Insight – persona, pain, desired outcome.
  2. Promise – primary value proposition + emotional appeal.
  3. Proof – metrics, customer quotes, product differentiators.
  4. Hooks – formulas mapped to channels.
  5. CTAs – stage-specific calls to action + urgency modifiers.

Templates

  • Message house diagram.
  • Hook bank sheet with formulas/examples.
  • CTA matrix (persona x funnel stage x CTA).

Tips

  • Document banned phrases and compliance notes.
  • Keep proof points fresh; retire outdated metrics.
  • Pair with 
    voice-guidelines
    skill to maintain tone consistency.