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Claude-skill-registry engagement-analytics

Use when measuring webinar funnel performance and diagnosing audience

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/engagement-analytics" ~/.claude/skills/majiayu000-claude-skill-registry-engagement-analytics && rm -rf "$T"
manifest: skills/data/engagement-analytics/SKILL.md
source content

Webinar Engagement Analytics Skill

When to Use

  • Building dashboards for registrations → attendance → engagement → conversion.
  • Investigating drop-offs or anomalous sessions.
  • Reporting to GTM leadership on webinar ROI.

Framework

  1. Metrics Stack – acquisition, attendance, engagement, conversion, satisfaction ladders.
  2. KPI Design – define thresholds per tier and align with GTM goals.
  3. Data Plumbing – map sources (platform, MAP, CRM, survey) and refresh schedules.
  4. Analytics Workflow – build dashboards/anomaly alerts and run cohort analyses.
  5. Insight Loop – document findings, actions, and owners in recurring reports.

Templates

  • KPI tracker spreadsheet (target vs actual vs delta).
  • Insight brief structure (observation, impact, recommendation, owner).
  • Experiment log tied to engagement metrics.

Tips

  • Track on-demand performance separately; long-tail views often exceed live.
  • Segment by acquisition channel to optimize promotion mix.
  • Combine qualitative feedback with quantitative metrics for context.