Claude-skill-registry expansion-playbook

Name: expansion-playbook
Author: majiayu000

Use to package upsell, cross-sell, and advocacy motions tied to customer

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/development/expansion-playbook-gtmagents-gtm-agents" ~/.claude/skills/majiayu000-claude-skill-registry-expansion-playbook && rm -rf "$T"

manifest: skills/development/expansion-playbook-gtmagents-gtm-agents/SKILL.md

Expansion Playbook Library Skill

When to Use

Preparing QBRs/EBRs where growth plays should be highlighted.
Running account reviews to recommend upsell/cross-sell motions.
Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.

Framework

Trigger Mapping – link product usage, milestone completion, or executive asks to specific plays.
Value Narrative – outline business impact, ROI proof, and reference customers per play.
Commercial Guardrails – specify packaging, pricing, approvals, and compensation cues.
Enablement Kit – include decks, ROI calculators, success stories, and objection handling.
Measurement – track attach rate, win rate, and cycle time for each play.

Templates

Play card (trigger, narrative, assets, owners, KPIs).
Executive talking points for expansion proposals.
Post-play follow-up checklist with success metrics.

Tips

Keep plays prioritized (top 3 per segment) to avoid overwhelm.
Pair with
```
account-health-framework
```
to time plays when risk is low.
Capture learnings after each motion to refine triggers + messaging.