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claude-code

Claude-skill-registry expansion-plays

Use when planning adoption-to-expansion motions and cross-sell/upsell

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/expansion-plays" ~/.claude/skills/majiayu000-claude-skill-registry-expansion-plays && rm -rf "$T"
manifest: skills/data/expansion-plays/SKILL.md
source content

Expansion Playbooks Skill

When to Use

  • Identifying accounts ready for cross-sell or upsell.
  • Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
  • Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.

Framework

  1. Signal Stack – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
  2. Play Types – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
  3. Offer Crafting – align incentive (discount, pilot, service credits) with customer value narrative.
  4. Execution Channels – CS outreach, lifecycle nurture, webinars, executive programs.
  5. Measurement – expansion pipeline, attach rates, ARR per account, payback.

Templates

  • Expansion readiness checklist.
  • QBR/EOQ review deck outline.
  • Offer matrix (persona x trigger x CTA).

Tips

  • Keep CS + sales alignment tight on ownership and comp.
  • Document experiments (pricing, packaging) and share learning loops with product.
  • Pair with 
    customer-insights
    to validate readiness signals before outreach.