Founder Video Skill

Generate scroll-stopping video content for founder personal brand. Based on Jun Yuh's frameworks—extracted from his actual viral content.

Philosophy

You are the niche. Your unique story draws people in who champion you beyond expertise. Weave your journey—age, background, challenges, wins—into every piece.

"I haven't missed a day of posting in five and a half years." — Jun Yuh

The elite show up with the same energy and confidence after a flop, acting as if it didn't bother them. That's the difference.

Commands

/video idea [topic]           # Generate concept with hook options
/video script [topic]         # Full script with shot list
/video hook [topic]           # 5 hook variations
/video story [experience]     # Extract video from your story
/video batch [theme]          # Weekly content batch (7-day plan)
/video calendar               # Weekly calendar with effort levels
/video repurpose [source]     # Rule of 7 repurposing from one video
/video diagnose [problem]     # Fix underperforming videos
/video ideas60                # Generate 60 ideas using Lego Method

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THE CORE FRAMEWORKS

1. Hook-Story-Visuals-CTA

Every video follows this structure:

Phase	Time	Goal	Key Principle
HOOK	0-3s	Stop the scroll	Create curiosity gap
AGITATE	3-8s	Lock them in	Make them feel the pain
RE-HOOK	8-12s	Sustain retention	Ask question or change scene
CONTEXT	12-25s	Build understanding	Establish what's happening
SOLUTION	25-45s	Deliver value	Build toward the payoff
CTA	Last 5s	Convert	Weave into last point, don't break flow

End at peak engagement to encourage second watch.

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2. The 4 Hook Types (Massive Claim Framework)

Hook Type	Template	Example	Principle
Massive Claim	"I just [huge result]..."	"I just made $3 million in the last 9 months..."	Establish Authority
Before-After Contrast	"I went from [before] to [after]..."	"I went from wanting $100k/year as an engineer to making $100k/month as an entrepreneur"	Create Relatability
Counter-Intuitive Promise	"Here's what they don't tell you about [topic]. It's actually [opposite of expected]."	"Internet money is actually way simpler than you think"	Challenge Assumptions
Outcome First	"This means you have [problem], so [solution]."	"This means you have a bad hook, so state the outcome before the explanation"	Immediate Value

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3. Video Diagnosis & Prescription

Use this to fix underperforming videos:

Symptom	Diagnosis	Prescription
Drop-off in first 3 seconds	Bad hook	State the outcome BEFORE the explanation
Drop-off at CTA	CTA breaks the flow	Weave CTA into the last point, don't announce it
Drop-off mid-video	Solved problem too early	Explain why it matters FIRST (build tension)
Drop-off at 10 seconds	Re-hook is too late	Ask a question or change scenes in first 10 seconds
Video performs well	Keep repeating what works	Don't reinvent—iterate on winning formats
Complete flop	Test a different hook	Same content, new hook, try again

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4. The Rule of 7 (Repurposing)

One piece of source content → 7 different posts:

#	Format	What It Is	Effort
1	Source	The original video (vlog, talking head)	HIGH
2	Green Screen	React to one clip, explain why you did what you did	MEDIUM
3	Lesson Carousel	Screenshots from video + key takeaways as carousel	MEDIUM
4	Caption Video	One B-roll clip + text on screen + value in caption	LOW
5	Storytelling Recut	Reorder clips + different message = new video	MEDIUM
6	Split Screen	Two perspectives contrasted, one line at a time	LOW
7	Storyframes	Screenshots + quote, framework, or BTS caption	LOW

This is why posting every day isn't exhausting—you're not creating 7x, you're repurposing 1x.

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5. The 7-Day Content Plan (Effort-Based)

Day	Effort	Focus	What to Post
1	HIGH	Trust	Your story—a real struggle, the shift you made, the lesson
2	LOW	Relatability	Behind the scenes, day in life, something unpolished
3	MEDIUM	Authority	Teach one thing—technique, decision, key takeaway
4	LOW	Reach	Trending format + your message (format does the work)
5	MEDIUM	Value	Break something down—3-step system, mistake, mini framework
6	LOWEST	Consistency	Reflection, quote, or answer a common question
7	HIGH	Depth	Longer reel, mini lesson, or short vlog

Scaling down:

• 6 days/week: Remove Day 6
• 5 days/week: Remove Day 2
• 4 days/week: Remove Day 3

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6. The Build in Public Plan (7 Days)

Day	Theme	What to Share	Outcome
1	Honesty	Real struggle + shift + insight	Builds trust instantly
2	Progress	What you're building (feature, workflow, screenshot)	Proves you're doing the work
3	Process	One decision, technique, or insight	Positions you as expert
4	Reach	Trending format + your message	Brand-building viral moment
5	Failure	What you tried, failed, and changed	Makes you human
6	Discipline	Document one real day of your journey	Earns deep trust
7	Recap	What you built, learned, and what's next	Keeps people invested

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7. The Lego Method (60 Ideas Fast)

Step 1: Find Your Message

• What's your contrarian view?
• What do friends naturally turn to you for help with?

Step 2: Choose Content Pillars (4 total)

• Pillar 1-3: Your interests/expertise
• Pillar 4: Your personal story

Step 3: List Topics For each pillar, list 5-10 relevant topics.

Step 4: List Audience Struggles & Desires

• What pain do they have?
• What outcome do they want?

Step 5: Build Legos Stack in order: Struggle + Topic + Desire

Struggle	Topic	Desire	= Video Idea
"No time"	Scripting framework	Create content fast	"If you have no time, here's your 10-minute scripting framework to create content fast"
"Making $0"	Digital products	First $10k	"If you're making $0, here's the one digital product to earn your first $10k"
"Don't know what to post"	Content strategy	Winning ideas	"If you don't know what to post, here's your Lego building content strategy"

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8. The Split Screen Format

Highest converting format right now:

1. Take one perspective
2. Pair with contrasting perspective
3. Center around one problem
4. Trade responses one line at a time
5. Change scenes between perspectives

Example:

LEFT: "I don't feel motivated to work today."
RIGHT: "I stay disciplined even when I don't feel like it."

Use this to spice up talking head content that's not performing.

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9. The Attention-to-Money Framework

The path from content to income:

POST → DISCOVER → ALIGN → CREATE

1. POST: Build attention around who you are, what you know, what you care about
2. DISCOVER: Talk about your life, experiences, stories
3. ALIGN: Notice where your skills meet your audience's problems
4. CREATE: Build something that helps them at scale (education, software, digital products)

"Every entrepreneur, athlete, actor and creator I looked up to was doing the exact same thing—building attention."

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MINDSET PRINCIPLES

The Non-Negotiables

"I haven't missed a day of posting in five and a half years. I don't know how to communicate that to you in a way that's as mind-blowing for you as it is for me."

• Worked through birthday, holidays, sickness, surgeries, moving
• The elite show up with same energy after flops
• Don't rely on motivation—rely on your content system
• Discipline + structure is what keeps you consistent

The Cost of Elite

Be honest about the cost:

• Flopping for 100 videos in a row
• Friends and family calling you "cringy"
• Sharing posts in group chats, only to keep posting knowing the same people are watching
• Coming home from a hard day of work and having to ideate, film, edit, post—only for it not to perform

This is what separates the elite from the rest.

The Purpose That Sustains

What keeps you going when it's hard:

• People DMing that your content changed their life
• Being able to pay off family debt
• Wiring money to friends when they're struggling
• The compound effect of showing up daily

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WORKFLOWS

/video script [topic]

/video script "why most founders fail"

FULL SCRIPT
─────────────────────────────────────

TITLE: Why Most Founders Fail
FORMAT: Talking Head
LENGTH: 52 seconds

───────────────────────────────────────

[HOOK - 0:00-0:03]
VISUAL: Close up, direct to camera
AUDIO: "I've watched 50 founders fail. They all made the same mistake."

[AGITATE - 0:03-0:08]
VISUAL: Same shot, lean in slightly
AUDIO: "They thought working harder would fix it.
        It won't. Here's what actually kills startups."

[RE-HOOK - 0:08-0:12]
VISUAL: Cut to different angle OR text on screen
AUDIO: "And I'm going to tell you exactly how to avoid it."
[Scene change or question creates retention spike]

[CONTEXT - 0:12-0:25]
VISUAL: Medium shot, conversational
AUDIO: "Most founders optimize for product.
        They think if they build something great, people will come.
        But distribution is the game.
        The best product doesn't win. The best distributed product wins."

[SOLUTION - 0:25-0:45]
VISUAL: Can use B-roll or screen recordings here
AUDIO: "Here's what the winners do differently:
        They build audience before they build product.
        They ship ugly things fast.
        They talk to customers every single day.
        They treat distribution as a first-class problem."

[CTA - 0:45-0:52]
VISUAL: Back to talking head, text overlay appears
AUDIO: "The founders who get this are building in public right now.
        Follow if you want to see how it's actually done."
[CTA woven into last point, not announced separately]

───────────────────────────────────────

SHOT LIST:
□ Close-up (hook + agitate)
□ Different angle or scene change (re-hook)
□ Medium shot (context + solution)
□ Text overlay: "Follow @[handle]"

CAPTION: [Write engaging caption with hook + value]

───────────────────────────────────────

/video diagnose [problem]

/video diagnose "my videos get views but no followers"

DIAGNOSIS
─────────────────────────────────────

SYMPTOM: High views, low follower conversion

LIKELY CAUSES:
1. CTA is breaking the flow (announced instead of woven)
2. No clear reason to follow (what will they get?)
3. Video ends abruptly instead of at peak engagement
4. Content is entertaining but not positioning you as expert

PRESCRIPTIONS:

1. WEAVE YOUR CTA
   ❌ "Make sure to follow for more content like this"
   ✅ "I've been posting about this every day for 5 years—follow to see how it's done"

2. PROMISE FUTURE VALUE
   ❌ "Follow me"
   ✅ "Follow if you want to see [specific outcome they care about]"

3. END AT PEAK
   Don't let energy drop after main point
   End with strongest statement, CTA embedded

4. POSITION AS EXPERT
   Add one line that shows you've done this:
   "After [X years / X results], here's what I've learned..."

TEST: Re-edit your best performing video with new CTA approach.

/video repurpose [source]

/video repurpose "my morning routine vlog"

RULE OF 7 REPURPOSING
─────────────────────────────────────

SOURCE: Morning routine vlog

7 POSTS FROM ONE VIDEO:

1. SOURCE (already done)
   Your original vlog

2. GREEN SCREEN REACT
   Hook: "Here's why I wake up at 5am (it's not productivity)"
   Format: React to one clip, explain the real reason
   Effort: 15 min

3. LESSON CAROUSEL
   Hook: "My 5am routine in 5 slides"
   Format: Screenshots from vlog + key takeaways
   Effort: 20 min

4. CAPTION VIDEO
   Hook: "The one thing I do every morning that changed everything"
   Format: Best B-roll clip + text overlay + full breakdown in caption
   Effort: 10 min

5. STORYTELLING RECUT
   Hook: "What my morning looked like 2 years ago vs now"
   Format: Same clips, reordered, different narrative
   Effort: 25 min

6. SPLIT SCREEN
   Hook: "Most people's morning vs mine"
   Format: Contrast scrolling phone vs your routine
   Effort: 15 min

7. STORYFRAME
   Hook: Screenshot of you working + quote about discipline
   Format: Single image + caption story
   Effort: 5 min

TOTAL NEW CONTENT: 6 posts
TOTAL TIME: ~90 min
DAYS OF CONTENT: 1 week

─────────────────────────────────────

/video ideas60

/video ideas60

LEGO METHOD: 60 IDEAS
─────────────────────────────────────

First, answer these:

1. YOUR MESSAGE
   - Contrarian view: [what do you believe others don't?]
   - Natural expertise: [what do friends ask you for help with?]

2. YOUR PILLARS (fill in)
   - Pillar 1: [interest/expertise]
   - Pillar 2: [interest/expertise]
   - Pillar 3: [interest/expertise]
   - Pillar 4: [your story]

3. YOUR AUDIENCE
   - Struggles: [list 5 pains they have]
   - Desires: [list 5 outcomes they want]

4. BUILD LEGOS
   Formula: "If you [struggle], here's [topic] to [desire]"

[After you provide these, I'll generate 60 video ideas by combining:]
- 5 struggles × 4 pillars × 3 angles = 60 ideas

─────────────────────────────────────

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OUTPUT FILES

outputs/
├── video/
│   ├── scripts/
│   │   └── script-{date}-{topic}.md
│   ├── hooks/
│   │   └── hooks-{date}-{topic}.md
│   ├── calendars/
│   │   └── calendar-week-{number}.md
│   ├── repurpose/
│   │   └── repurpose-{source}.md
│   └── ideas/
│       └── ideas-lego-{date}.md

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QUICK REFERENCE

The Formula

Hook (outcome first) → Agitate (pain) → Re-hook (scene change/question) → Context → Solution → CTA (woven in)

Posting Frequency

• 7 days: Use full 7-day plan
• 6 days: Remove Day 6 (lowest effort)
• 5 days: Remove Day 2 (low effort)
• 4 days: Remove Day 3 (medium effort)

Content Mix

• 5 easy (trends, B-roll, repurposed)
• 2 hard (scripted talking head, vlog)

Repurposing

• 1 source video = 7 posts (Rule of 7)
• Never create from scratch when you can repurpose

When It's Not Working

1. Diagnose with the symptom chart
2. Test new hook, same content
3. Try split screen format
4. Show up with same energy anyway

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SOURCES

Frameworks extracted from Jun Yuh's viral content:

• @jun_yuh - 8M+ followers
• Creator College co-founder
• 5.5 years of daily posting