Claude-skill-registry growth-at-scale

install

source · Clone the upstream repo

git clone https://github.com/majiayu000/claude-skill-registry

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/growth-at-scale" ~/.claude/skills/majiayu000-claude-skill-registry-growth-at-scale && rm -rf "$T"

manifest: skills/data/growth-at-scale/SKILL.md

source content

/growth-at-scale

Scale what's working. Only use after finding traction.

Prerequisites

Before using this skill:

```
/dashboard
```
shows consistent traffic growth (3+ weeks)
You know what's driving traffic (source analysis done)
Conversion is happening (users signing up/paying)
You're ready to invest time in growth infrastructure

If these aren't true, go back to experimentation with

/announce

/post

/seo-baseline

What This Does

Activates the full growth stack:

Unified social posting - Multi-platform automation
Paid ads - Google, Meta, Twitter campaigns
Newsletter - Capture and nurture leads
Referral program - User-driven growth
Advanced analytics - Funnels, cohorts, attribution

Full Stack Overview

Layer 1: MCP Servers (API Automation)

Add to

~/.claude/settings.json

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-google-ads"]
    },
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-meta-ads"]
    },
    "social-media": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-social-media"]
    },
    "hubspot": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-hubspot"]
    }
  }
}

Layer 2: Unified Social API

Recommendation: Late (getlate.dev)

Single API to 13+ platforms
Developer-friendly
Free tier generous

Alternative: Buffer API

Layer 3: Newsletter

Recommendation: Buttondown

API-first
Simple
Great for developers

Alternative: ConvertKit/Kit

Layer 4: Referral Program

Recommendation: Dub Partners

Also handles link tracking
Modern API
Good free tier

Alternative: GrowSurf, Rewardful

Layer 5: Advanced Analytics

Stack:

PostHog - Product analytics, funnels, traffic (via pageviews)
Stripe - Revenue
Sentry - Errors

NOT in our stack: Vercel Analytics (no API/CLI/MCP - unusable)

Skills to Build (When Needed)

/social

- Unified Posting

/social post "content" --platforms twitter,linkedin,threads
/social schedule "content" --at "2pm tomorrow"
/social analytics --last 7d

/ads

- Campaign Management

/ads status                    # All campaigns
/ads create google --budget 50 # New campaign
/ads pause meta campaign-123   # Pause campaign
/ads report --last 30d         # Performance report

/newsletter

- Email Campaigns

/newsletter draft "subject"    # Create draft
/newsletter send draft-123     # Send to subscribers
/newsletter stats              # Open/click rates

/referral

- Referral Program

/referral setup               # Configure program
/referral stats               # Referral metrics
/referral payout              # Process payouts

/double-down

- Orchestrator

/double-down product-name

# Triggers full workflow:
# 1. Analyze traffic sources
# 2. Identify top converting channels
# 3. Suggest content to amplify
# 4. Set up newsletter capture
# 5. Consider ads for winning channels
# 6. Set up referral program

Research: What's Available

Ad Platform APIs

Platform	API	MCP Server	Browser Fallback
Google Ads	REST	Exists	Yes
Meta Ads	Marketing API	Exists	Yes
Twitter/X Ads	v2 API	Partial	Yes
LinkedIn Ads	REST	No	Yes
Reddit Ads	REST	No	Yes
TikTok Ads	REST	No	Yes

Social Media APIs

Platform	API	Notes
Twitter/X	v2 API	Rate limited
LinkedIn	Marketing API	Requires approval
Instagram	Graph API	Via Meta
YouTube	Data API	For channel management
Threads	Via Instagram	Limited

Unified Social APIs

Service	Platforms	Free Tier
Late	13+	Generous
Buffer	6+	Limited
Hootsuite	8+	No

Newsletter APIs

Service	API Quality	Developer Experience
Buttondown	Excellent	Best
ConvertKit	Good	Good
Mailchimp	Good	Complex
Substack	None	Manual only

Referral/Affiliate APIs

Service	Type	Notes
GrowSurf	Referral	Good API
Dub Partners	Referral + Links	Modern
Rewardful	Affiliate	Stripe integration
Trackdesk	Affiliate	Full featured

Browser Automation Workflows

For platforms without APIs:

// Substack posting
mcp__claude-in-chrome__navigate to substack
mcp__claude-in-chrome__find "new post button"
mcp__claude-in-chrome__form_input with content
mcp__claude-in-chrome__computer click publish

// Product Hunt launch
mcp__claude-in-chrome__navigate to producthunt/posts/new
// Fill in form fields
// Schedule launch

When to Activate

Only activate growth-at-scale components when:

Signal	Threshold	Action
Traffic growth	>50% WoW for 3 weeks	Consider ads
Conversion happening	>1% signup rate	Add newsletter capture
Users asking to share	Any	Add referral program
Organic social working	Engagement >5%	Automate posting

Anti-Patterns

Don't:

Set up newsletter before you have traffic
Run ads without knowing what converts
Automate posting before establishing voice
Add referral program without users

Do:

Build on what's already working
One channel at a time
Measure everything
Cut what doesn't work fast

Related Skills

```
/dashboard
```
- See traction first
```
/announce
```
- Manual launch posts
```
/post
```
- Manual social posts
```
/brand-builder
```
- Establish voice before automating